Small Business SEM

Top 100 E-Commerce Tips
WebmasterWorld members are sharing their own e-commerce tips and the group is off to a pretty good start so far. If the quality stays high, there’ll be lots of good stuff in there for the small biz retailer.

“We all want to be big, big stars … but we got different reasons for that”
Let’s start with a couple from one of my favorite topics: Local Search. First, Greg Sterling has an interesting write-up about an interesting search tool called “Palore” that can add a lot of valuable information to local search business listings. [...]

Here’s another themed roundup of previous posts here on SBS that I hope will be beneficial to the growing new readership, and even to long-time readers who may have forgotten about some of these from the archives. Today’s theme is Small Business Web Design. These are ordered from newest to oldest.

SES Chicago 06: Flash and [...]

No link lyric again tonight. I’m listening to the SEO Rockstars podcast. Todd and Greg are on a roll about stupid Web 2.0 technologies. Great stuff.
So, let’s get to the links….
The paid links discussion doesn’t seem to want to end. Couple good posts on the subject this week, starting with Graywolf’s The Paid Link Blog [...]

All I want for Christmas is a one-way link, a one-way link, a one-way link….
If you’re trying to learn SEO by yourself, read up on what’s going on at Search Engine College, one of the SEO training classes I reference in my “Big Ideas for Small Sites & Small Budgets” presentations at SES. It’s expanding [...]

Here are my notes from the Wednesday, 11 am session titled “Flash and Search Engines.” We’re in the same room as we were for the “Images and Search Engines” session, but there are about 3x the people in attendance.
Shari Thurow, Grantastic Designs
* for those who must do Flash sites, link development will be crucial
* don’t [...]

… to wait for the Friday night link roundup. Here’s one: Your Customer and You, by Roy H. Williams.

In 2007, your website will need to deliver: Information. Clarity. Truth.
Your website should be a window into the soul of your company:
1. Anticipate your customer’s question.
This is why you must embrace persona-based writing.
2. Answer the question transparently.
Statements [...]

You want SEO tools? Jim Boykin has ‘em. He just announced an updated version what used to be the “Cool SEO Tool” and is now the “Top 10 Analysis SEO Tool.” First read Jim’s explanation of the tool, and then give the tool a spin. (Prepare to Control-D if you haven’t already….)
Some more good PDF [...]