Statistics

More Evidence That Majority of Online Reviews are Positive

More Evidence That Majority of Online Reviews are Positive

One of the points I often make when speaking at conferences/workshops is that most online reviews are positive. I say that because some small business owners are hesitant to get involved in review management and don’t welcome the idea of having customers talk about their businesses online, warts and all. But there’ve been a few [...]

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Restaurants are Top Local Search Category, YP Says; U.S. South Dominates Local Search Activity

Filed in Local Search, Statistics by Matt McGee on July 5, 2012 3 Comments
Restaurants are Top Local Search Category, YP Says; U.S. South Dominates Local Search Activity

This is probably no surprise: Restaurants are the most oft-searched local search category in North America. That’s from YP’s latest Local Insights Report, which Greg Sterling wrote about today on Search Engine Land, and can be downloaded directly (PDF) for your own reading enjoyment. YP’s data include 563 million searches across a local ad network [...]

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One-Word Queries Up 19 Percent In Last Year, Hitwise Says

Filed in Searcher Behavior, Statistics by Matt McGee on June 29, 2012 4 Comments
One-Word Queries Up 19 Percent In Last Year, Hitwise Says

It looks like searcher behavior is changing. The folks at Experian Hitwise said yesterday that one-word search queries are up 19 percent since last year. Here’s the chart: I always like to point out that this isn’t exactly a measurement of all search queries — as you can see in the headline of that graphic, [...]

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Stat of the Week: Less Than Half of Independent Restaurants Have a Website

Filed in Small Biz Marketing, Statistics by Matt McGee on June 1, 2012 4 Comments
Stat of the Week: Less Than Half of Independent Restaurants Have a Website

Can you imagine running a restaurant and not having a website? Especially running an independent website that doesn’t have the marketing muscle that chain restaurants usually have? I found that stat this week in an article on SmartBlogs Food & Beverage that references a study done earlier this year by a company called Restaurant Sciences. [...]

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One More Cringe-Worthy Stat About Small Business Websites

One More Cringe-Worthy Stat About Small Business Websites

It feels like the folks at BIA/Kelsey and vSplash are trying to make me ill. Just a couple weeks ago, they released a set of alarming statistics about the (sorry) state of small business websites — things like 60 percent of them don’t even have a contact phone number on the home page. And on [...]

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Are Small Business Websites Really This Bad?

Are Small Business Websites Really This Bad?

I know there are some really bad small business websites out there, but some fresh numbers paint an alarming picture. The stats come from “SMB DigitalScape,” a data tool that’s being jointly promoted by BIA/Kelsey and vSplash, the company that created the tool. The numbers were distributed Monday in conjunction with the beginning of BIA/Kelsey’s [...]

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