Statistics

87 Percent of Small Businesses Say Social Media Helps; I Say That Number Could Be Higher

Filed in Social Media, Statistics by Matt McGee on September 20, 2012 5 Comments
87 Percent of Small Businesses Say Social Media Helps; I Say That Number Could Be Higher

Almost nine out of 10 small business reps say social media has been helpful to their business, but other stats in the same survey lead me to think that number could be even higher. The numbers come from a recent Vocus/Duct Tape Marketing survey of 400 decision makers at small- and medium-sized business and organizations. [...]

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Survey: 35 Percent of Small Biz Owners Don’t Find Value on Facebook

Filed in Social Media, Statistics by Matt McGee on September 17, 2012 8 Comments
Survey: 35 Percent of Small Biz Owners Don’t Find Value on Facebook

Although some surveys suggest that Facebook has become the primary way that many small businesses invest in their online presence, there’s still plenty of data out there that suggests Facebook is a mixed bag when it comes to measuring success. Manta just released the results of a survey it did in August of 614 U.S. [...]

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OpenTable Has More Restaurant Reviews Than Yelp (Who Knew?!?)

Filed in Local Search, Statistics by Matt McGee on September 5, 2012 4 Comments
OpenTable Has More Restaurant Reviews Than Yelp (Who Knew?!?)

This caught me by surprise when it crossed my desk this afternoon: OpenTable is saying that it has more than 15 million restaurant reviews. Really? OpenTable? That’s half of the 30 million reviews that Yelp reported in its last earnings call — but Yelp is counting reviews in all categories. If you’re just counting places [...]

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Facebook Most Effective Social Marketing Channel for SMBs (But They Want Social Media Help)

Filed in Social Media, Statistics by Matt McGee on August 21, 2012 2 Comments
Facebook Most Effective Social Marketing Channel for SMBs (But They Want Social Media Help)

Facebook is overwhelmingly the most effective social media marketing channel for small businesses, with exponentially more saying it’s better than Twitter, Google+, LinkedIn and all other social networks. The numbers come from the Constant Contact Small Business Pulse survey, which had replies from 728 small business and non-profit participants in April-May 2012. To get a [...]

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Yelp’s Traffic & Review Count Have Doubled in the Past 18 Months

Filed in Local Search, Statistics by Matt McGee on August 1, 2012 7 Comments
Yelp’s Traffic & Review Count Have Doubled in the Past 18 Months

Yelp announced its latest quarterly earnings today, but rather than the financials, these are the numbers that caught my eye: Cumulative reviews grew 54% year over year to more than 30 million Average monthly unique visitors grew 52% year over year to more than 78 million Both of those numbers are about double what they [...]

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More Businesses Have Facebook Pages (11m) than Claimed Google+ Local Listings (8m)

Filed in Local Search, Social Media, Statistics by Matt McGee on July 26, 2012 14 Comments
More Businesses Have Facebook Pages (11m) than Claimed Google+ Local Listings (8m)

I’m not listening in to the Facebook earnings call at the moment, but the tweets and news reports from it are circulating very quickly. One stat that caught my eye came from Facebook COO Sheryl Sandberg, who told investors and listeners on the call that 11 million businesses are using Facebook Pages. She also reportedly [...]

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