Statistics

Local Search spending outlook

Filed in Local Search, Statistics by Matt McGee on September 8, 2006 0 Comments
Local Search spending outlook

Need to get this one posted not only for reader edification, but also for the sake of future referencing. MediaPost reported this week on a Borrell Associates study that forecasts continued growth in local online advertising. The study predicts spending in 2007 to be up 32% to $7.7 billion. Some specifics: Paid local search is [...]

Continue Reading »

As Ricky Bobby says…

Filed in Searcher Behavior, SEO, Statistics by Matt McGee on August 12, 2006 0 Comments
As Ricky Bobby says…

“If you’re not first, you’re last. That’s a popular line from Will Ferrell’s current movie (which I saw in San Jose), and the recently released AOL search data proves it to be accurate where search is concerned. Donna at SEO Scoop discovered a forum post detailing August click-throughs on Top 10 search results by AOL [...]

Continue Reading »

Update on the eggs…

Filed in Google, Searcher Behavior, SEO, Statistics by Matt McGee on August 4, 2006 0 Comments
Update on the eggs…

Sounds off-topic, doesn’t it? But, it’s not! Back in April, in one of my first posts on SBS, I wrote a post that amounted to a reminder not to put all your eggs in one basket. There were, I think, about 7 SBS readers at the time, so the vast majority of you missed it. [...]

Continue Reading »

Yahoo Local: Enhanced listings = more clicks

Filed in Local Search, Statistics, Yahoo by Matt McGee on August 2, 2006 0 Comments
Yahoo Local: Enhanced listings = more clicks

Thanks to Dick Larkin (of Small Business Commando) for pointing me toward Peter Krasilovsky’s recap of today’s tele-seminar with Yahoo! Local GM Paul Levine and others. (I was able to join the call for only the first 20 minutes or so, and thanks to technical difficulties, I was hanging up just as it got going.) [...]

Continue Reading »

$5 million for a company blog(s)?

Filed in Blogging, Statistics by Matt McGee on July 11, 2006 0 Comments
$5 million for a company blog(s)?

This one harks back a bit to last month’s post, Are You Blogging Yet?, where I talked about how slowly Big Companies are adopting blogs, and how quickly small businesses can (and should) take advantage of what a company blog offers. There’s news today from Jupiter Research that almost contradicts that, saying that 35 percent [...]

Continue Reading »

Are you blogging yet?

Filed in Blogging, Statistics by Matt McGee on June 15, 2006 2 Comments
Are you blogging yet?

One of my mantras for small businesses is this: Work harder, work smarter, and be more creative. Combine those with a good marketing plan and I think you have a recipe for online success. So the question tonight is: Are you blogging yet? A blog on your business web site, if done properly, can fulfill [...]

Continue Reading »