Small Business SEM

Couple things missed in the craziness that this week has already become….
At HitWise, LeeAnn Prescott charts the market share of 5 local search sites, saying that visits to yellow pages sites are down, while visits to other players are up.
Over the past year, the market share of US visits to the top 5 yellow pages [...]

Think about this for a moment. Don’t scroll down.
What percent of domains have an RSS feed?
Think……………
Is it:
20%?
40%?
50%
More?
…………….
Off the top of my head, I can’t think of a web site I visit frequently that doesn’t have an RSS feed. Well, if you’re like that, too, you and I apparently visit a very unique subset of the [...]

Batten down the hatchets; this might be the biggest link-o-rama ever, since I was on the road last Friday and I have two weeks of stuff to cover.
Shimon Sandler shares thoughts on discovering valuable links: Criteria & Time Period for Link Effectiveness. I think this is a good complement to my recent Building the Perfect [...]

I’ve been through the desert on a horse with no links….
It might be a bit too geeky for some small biz owners, but I think there’s some real valuable information in this WebmasterWorld thread: How Do Search Engine Robots Work? As with all forum discussions, you have to learn to separate the wheat from the [...]

It’s time again for dueling search share stats. Nielsen and comScore have both released their own figures related to search engine market share.
comScore
Nielsen/NetRatings (pdf file)
Both have Google, Yahoo, and MSN in that order. There are some differences in the details, and you can read about that at MarketVox if you’re so inclined.
Me? I’m intrigued [...]

(Yes, still playing catch up from a busy week…)
Speaking of local search, the Kelsey Group provided a bunch of advertising estimates this week. Overall, they have local and classified ad spending growing from $15.7 billion (2005) to $31.1 billion by 2010. Local search’s portion of that is $3.4 billion (2005) to $13 billion in 2010.
From [...]

I often find myself needing quick access to a stat I remember reading about or writing about before, and I often find myself struggling to find the numbers I need. So that’s prompted me to create a new category here on SBS:
Statistics
In a nutsehell, any post that mentions stats or numbers in some educational way [...]

There’s been a lot of talk this week about the comScore study showing that more than 50% of visitors to MySpace are 35 years of age or older.
How’d that happen?
1. More parents visiting it as a means of keeping an eye on their kids.
2. More teachers doing the same. A good friend of [...]