Category: Statistics
Lots of National Advertisers are Ignoring Basic Local Search Tactics
There are a lot of national advertisers/marketers who should be, but aren’t, taking full advantage of the most basic local search marketing tactics. That’s the main conclusion to be drawn from a new study by GMS Local. GMS surveyed marketers from national brands in the U.S. with more than 500 physical locations; two-thirds of the [...]
The Inc. 500 Is Blogging Less? It May Not Be What It Seems
I woke up this morning and found a lot of buzz on Twitter about this ReadWriteWeb story that reports how companies in the Inc. 500 list are blogging less. But that headline may not really explain what’s going on. According to a study from the University of Massachusetts, only 37 percent of companies in the [...]
Small Businesses Measure Social Success The Right Way: New Customers
This was a pleasure and relief to see: In a new report about small businesses and social media, SMBs listed “new customers” as their most important metric for measuring the success of social media marketing. Whew! Here’s a look at the chart from Borrell Associates, which is based on a survey of almost 4,300 small [...]
Photos Draw Most Facebook Interactions, Links Draw the Least
If you’re hoping to get fans/friends to interact with you more on Facebook (and you should be!), posting photos is the best way to go. The worst? Posting links. That’s something for small business owners to think about in light of Facebook’s Edgerank algorithm. Two recent studies came to this same conclusion about photos, link [...]
Nielsen: Social Media Reaches 80% of US Internet Users
Social networking continues to grow in the U.S. and now reaches four out of five active Internet users. That’s one of the stats that came out last week when Nielsen published its Social Media Report for Q3 2011. And, as the chart below shows, social networking is also the primary way we spend time online.
Local Search Ranking Factors? Sadly, They’re Not Actual Industry Practices
Local search advice seems to go in one ear and out the other. I’m drawing that conclusion after reading the 2012 SEO Benchmark Report from Marketing Sherpa, which tells what local search tactics are actually being used by more than 1,500 marketers around the world. What I’m seeing is this: the tactics that score highly [...]
Study: Yelp has More Productive, Less Extreme Reviewers
When it comes to a review profile, balance is key. Having too many 1-star reviews or 5-star reviews isn’t believable. Consumers want to find balance; they want to see the pros and cons side-by-side and make a decision from there. Well, according to a study of online reviews last year, balanced reviews most often come [...]
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