Social Media

The Value of Showing Up on Social Media

Filed in MY BEST POSTS, Social Media by Matt McGee on March 29, 2013 • 5 Comments

That’s an old statistic from 2011. You may remember me writing about it before: 63 percent of U.S. consumers are more likely to use a local business if it has information available on a social networking site. I mention that stat regularly when I’m speaking at Local U workshops about social media for local businesses. […]

My Definition of “Social Media Expert” is Different from Social Media Experts…

Filed in Social Media by Matt McGee on March 26, 2013 • 5 Comments

… and that’s okay, I guess. I say this because I see social media experts: 1.) Publishing valuable, original content on someone else’s domain. I just don’t get this at all. Why would anyone, much less a social media expert, publish their own content in such a way that it creates value for some other […]

How To: Use Twitter as a Listening Station

Filed in MY BEST POSTS, Social Media by Matt McGee on March 14, 2013 • 3 Comments

Twitter can be a tough nut for small businesses to crack. You send out tweet after tweet after tweet and … nothing. (This is why Twitter has been doing small biz education and on-boarding for a while now.) So if being active isn’t working, try being passive. Passive? Yes. I mean: use Twitter as a […]

Facebook: Now 15 Million Pages Worldwide

Filed in Social Media, Statistics by Matt McGee on March 8, 2013 • 5 Comments

Facebook made big news today with the introduction of a new News Feed experience, one that’s going to roll out slowly to all users. I’m sure there are things to be said about how it will impact small businesses with Facebook Pages, but I’ll wait until I’ve been able to play with the new News […]

What Local Search Looks Like in Facebook’s New Graph Search

Filed in Local Search, Social Media by Matt McGee on January 16, 2013 • 6 Comments

Facebook announced a substantial upgrade to its search function on Tuesday called Facebook Graph Search. (An awful name, by the way. Wow.) It’s not search in the way that we search Google or Bing for info that’s somewhere out there on the web; this is Facebook-centric search for information that’s inside Facebook’s walls. It’s search […]