Social Media

What Local Search Looks Like in Facebook’s New Graph Search

Filed in Local Search, Social Media by Matt McGee on January 16, 2013 6 Comments
What Local Search Looks Like in Facebook’s New Graph Search

Facebook announced a substantial upgrade to its search function on Tuesday called Facebook Graph Search. (An awful name, by the way. Wow.) It’s not search in the way that we search Google or Bing for info that’s somewhere out there on the web; this is Facebook-centric search for information that’s inside Facebook’s walls. It’s search [...]

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More Thoughts on Owning Content & Where It’s Hosted

Filed in Social Media by Matt McGee on January 11, 2013 3 Comments
More Thoughts on Owning Content & Where It’s Hosted

Countless times I’ve made the point that blogging and content is best done on your own site and domain because you own it. And, unlike posting on a platform or domain that you don’t own, you make the rules and no one can take that content away from you. Thomas Baekdal recently offered some more [...]

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How Much Thought Do You Give to Your Online Avatar?

Filed in SEO, Social Media by Matt McGee on December 12, 2012 2 Comments
How Much Thought Do You Give to Your Online Avatar?

Here are a couple articles worth reading: What Makes for a Good Author Photo in the Local Results? (Part 1) What Makes for a Good Author Photo in the Local Results? (Part 2) Mike Blumenthal invited me, AJ Kohn and Cyrus Shepard to do a small, unscientific study of a handful of online avatars — [...]

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Facebook Hits 13 Million Pages Worldwide (But They’re Not All Business Pages)

Filed in Social Media, Statistics by Matt McGee on December 7, 2012 3 Comments
Facebook Hits 13 Million Pages Worldwide (But They’re Not All Business Pages)

Facebook Page-watch update: There are now more than 13 million Facebook Pages, up slightly from the 12.8 million reported about six weeks ago. But two things to note about that statistic: It’s a worldwide count, not just US. I asked for a US count on Thursday, but Facebook declined to breakdown the number on a [...]

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9 Types Of Local Content to Use on Facebook [Study Data]

Filed in Social Media by Matt McGee on November 29, 2012 1 Comment
9 Types Of Local Content to Use on Facebook [Study Data]

Targeting local Facebook users? Struggling to get noticed in their newsfeeds? Struggling to get local folks to like, comment and share what you post? This recent NPR study may offer some clues. The Study NPR has been experimenting with five of its radio affiliates in different regions across the U.S. Rather than posting national NPR [...]

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Why A Website Is More Important Than Facebook & Twitter

Filed in MY BEST POSTS, Social Media, Web Site Content by Matt McGee on November 18, 2012 32 Comments
Why A Website Is More Important Than Facebook & Twitter

I don’t know John Burke, and he’s probably a kind and smart guy, but I don’t think his article does business owners any favors: 6 Reasons Facebook and Twitter Are More Important Than a Website It’s actually the headline I disagree with most, because the rest of the article primarily makes the point that websites [...]

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