Social Media

My Definition of “Social Media Expert” is Different from Social Media Experts…

Filed in Social Media by Matt McGee on March 26, 2013 5 Comments
My Definition of “Social Media Expert” is Different from Social Media Experts…

… and that’s okay, I guess. I say this because I see social media experts: 1.) Publishing valuable, original content on someone else’s domain. I just don’t get this at all. Why would anyone, much less a social media expert, publish their own content in such a way that it creates value for some other […]

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How To: Use Twitter as a Listening Station

Filed in MY BEST POSTS, Social Media by Matt McGee on March 14, 2013 3 Comments
How To: Use Twitter as a Listening Station

Twitter can be a tough nut for small businesses to crack. You send out tweet after tweet after tweet and … nothing. (This is why Twitter has been doing small biz education and on-boarding for a while now.) So if being active isn’t working, try being passive. Passive? Yes. I mean: use Twitter as a […]

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Facebook: Now 15 Million Pages Worldwide

Filed in Social Media, Statistics by Matt McGee on March 8, 2013 5 Comments
Facebook: Now 15 Million Pages Worldwide

Facebook made big news today with the introduction of a new News Feed experience, one that’s going to roll out slowly to all users. I’m sure there are things to be said about how it will impact small businesses with Facebook Pages, but I’ll wait until I’ve been able to play with the new News […]

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What Local Search Looks Like in Facebook’s New Graph Search

Filed in Local Search, Social Media by Matt McGee on January 16, 2013 6 Comments
What Local Search Looks Like in Facebook’s New Graph Search

Facebook announced a substantial upgrade to its search function on Tuesday called Facebook Graph Search. (An awful name, by the way. Wow.) It’s not search in the way that we search Google or Bing for info that’s somewhere out there on the web; this is Facebook-centric search for information that’s inside Facebook’s walls. It’s search […]

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More Thoughts on Owning Content & Where It’s Hosted

Filed in Social Media by Matt McGee on January 11, 2013 3 Comments
More Thoughts on Owning Content & Where It’s Hosted

Countless times I’ve made the point that blogging and content is best done on your own site and domain because you own it. And, unlike posting on a platform or domain that you don’t own, you make the rules and no one can take that content away from you. Thomas Baekdal recently offered some more […]

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How Much Thought Do You Give to Your Online Avatar?

Filed in SEO, Social Media by Matt McGee on December 12, 2012 2 Comments
How Much Thought Do You Give to Your Online Avatar?

Here are a couple articles worth reading: What Makes for a Good Author Photo in the Local Results? (Part 1) What Makes for a Good Author Photo in the Local Results? (Part 2) Mike Blumenthal invited me, AJ Kohn and Cyrus Shepard to do a small, unscientific study of a handful of online avatars — […]

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