Social Media

SES San Jose Day 1 – Afternoon

Filed in Conferences/Educ., Social Media by Matt McGee on August 9, 2006 0 Comments
SES San Jose Day 1 – Afternoon

(playing catch-up here…) Made it to the “SEM via Communities, Wikipedia, and Tagging” session late Monday afternoon. Good thing I showed up early to get a seat because this one ended up being standing-room only. There was a lot of general talk about tagging via sites like Technorati and even Flickr (which I’m covering in […]

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SES San Jose Day 1 – Morning

Filed in Conferences/Educ., SEM, Social Media, Yahoo by Matt McGee on August 7, 2006 0 Comments
SES San Jose Day 1 – Morning

We’re off to a good start at SES San Jose. I sat in on the PPC Advertising: Compare and Contrast Session first thing this morning. Must be tough to do a Monday, 9 am session what with so many people arriving late and walking in during the presentations. Good information, nonetheless. I’ll try to share […]

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The geeks shall inherit the Web

Filed in Google, Link Building, MY BEST POSTS, Social Media, Yahoo by Matt McGee on August 1, 2006 0 Comments
The geeks shall inherit the Web

You may not realize it, but the geeks pretty much own your site right now. They own your link profile — both the quality and quantity of inbound links you get. And that means they own your search engine rankings … your SE traffic … and so forth. Follow me on this. I’m sure you […]

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Can small businesses market on MySpace?

Filed in Social Media by Matt McGee on July 31, 2006 4 Comments
Can small businesses market on MySpace?

I hope the traffic level here on SBS has reached the point where I can make a blatant call for comments…. Here’s the deal: I’m about halfway through writing up an article about MySpace marketing, specifically as it relates to my target audience: small businesses. The focus of what I’m writing is this: Can small […]

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Using del.icio.us as a PR hub

Filed in PR/Media Relations, Social Media by Matt McGee on July 27, 2006 0 Comments
Using del.icio.us as a PR hub

I don’t know how helpful this might be to the typical small business (is there such a thing? probably not), but it’s really a great read. At PR-Squared, Todd Defren explains how his company has been using del.icio.us as a sort of “PR hub” to contact journalists who cover a client’s industry (namely, word of […]

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You say Social, I say Participation…

Filed in Social Media by Matt McGee on July 6, 2006 0 Comments
You say Social, I say Participation…

… but it’s all about marketing in the end. In the middle of vacation I found myself writing a post here on SBS about participation marketing — the need to go out and find your customers in their space, rather than expecting them to find you in yours. I suggested seeking out blogs, forums, Google/Yahoo […]

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