Social Media

The geeks shall inherit the Web

Filed in Google, Link Building, MY BEST POSTS, Social Media, Yahoo by Matt McGee on August 1, 2006 0 Comments
The geeks shall inherit the Web

You may not realize it, but the geeks pretty much own your site right now. They own your link profile — both the quality and quantity of inbound links you get. And that means they own your search engine rankings … your SE traffic … and so forth. Follow me on this. I’m sure you [...]

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Can small businesses market on MySpace?

Filed in Social Media by Matt McGee on July 31, 2006 4 Comments
Can small businesses market on MySpace?

I hope the traffic level here on SBS has reached the point where I can make a blatant call for comments…. Here’s the deal: I’m about halfway through writing up an article about MySpace marketing, specifically as it relates to my target audience: small businesses. The focus of what I’m writing is this: Can small [...]

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Using del.icio.us as a PR hub

Filed in PR/Media Relations, Social Media by Matt McGee on July 27, 2006 0 Comments
Using del.icio.us as a PR hub

I don’t know how helpful this might be to the typical small business (is there such a thing? probably not), but it’s really a great read. At PR-Squared, Todd Defren explains how his company has been using del.icio.us as a sort of “PR hub” to contact journalists who cover a client’s industry (namely, word of [...]

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You say Social, I say Participation…

Filed in Social Media by Matt McGee on July 6, 2006 0 Comments
You say Social, I say Participation…

… but it’s all about marketing in the end. In the middle of vacation I found myself writing a post here on SBS about participation marketing — the need to go out and find your customers in their space, rather than expecting them to find you in yours. I suggested seeking out blogs, forums, Google/Yahoo [...]

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Where are your customers?

Filed in MY BEST POSTS, PPC Advertising, Social Media by Matt McGee on June 26, 2006 1 Comment
Where are your customers?

I’m on vacation at the moment, and yesterday we paid a visit to the March Airfield Museum, a great place to see old military aircraft and learn about history. As we were walking out, I noticed 3-4 display racks with tourist-related information — hotel coupons and things like that. And I thought, “That’s pretty smart. [...]

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Picture yourself on Flickr

Filed in Social Media by Matt McGee on June 15, 2006 2 Comments
Picture yourself on Flickr

The title says it all… How to Market on Flickr

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