Social Media

Local Search & Facebook: A Few Changes

Filed in Local Search, Social Media by Matt McGee on July 9, 2013 1 Comment
Local Search & Facebook: A Few Changes

An update to my previous post on what local search looks like in Facebook’s Graph Search: Facebook has started rolling out Graph Search fully to US users, and over the last six months, there’ve been a few changes in how local businesses show up in Graph Search local results. The primary change that I’ve noticed […]

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Twilert (Twitter Alert Tool) Relaunches, But It’s Not Free Anymore

Filed in Social Media by Matt McGee on July 1, 2013 4 Comments
Twilert (Twitter Alert Tool) Relaunches, But It’s Not Free Anymore

I mentioned a tool called Twilert a few months ago in a post I wrote about using Twitter as a listening station. It’s a great service that lets you setup Twitter alerts based on keywords, Twitter usernames and more. And it was free. Not anymore. 🙁 Well, technically there’s still a free option, but it […]

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Most Internet Time is Spent on Social Media, Experian Says

Filed in Social Media by Matt McGee on April 17, 2013 3 Comments
Most Internet Time is Spent on Social Media, Experian Says

Social networking is (again) the activity that internet users spend the most time doing. It’s been this way for a few years now, and Experian’s latest report confirms it’s still the case. Experian says that, in the U.S., 27 percent of every hour spent online is spent on social networks and forums — that’s about […]

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Facebook, Like Google, Does Feet-on-the-Street Outreach to Local Businesses

Filed in Social Media, Statistics by Matt McGee on April 15, 2013 1 Comment
Facebook, Like Google, Does Feet-on-the-Street Outreach to Local Businesses

Maybe I’m the last to know this, but Facebook is doing feet-on-the-street outreach to small business owners in the U.S., and has apparently been doing them for the past year or so. The latest one happened on Saturday in the small town of Dixon, Illinois, as part of the community’s monthly Second Saturdays event. There’s […]

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The Value of Showing Up on Social Media

Filed in MY BEST POSTS, Social Media by Matt McGee on March 29, 2013 5 Comments
The Value of Showing Up on Social Media

That’s an old statistic from 2011. You may remember me writing about it before: 63 percent of U.S. consumers are more likely to use a local business if it has information available on a social networking site. I mention that stat regularly when I’m speaking at Local U workshops about social media for local businesses. […]

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My Definition of “Social Media Expert” is Different from Social Media Experts…

Filed in Social Media by Matt McGee on March 26, 2013 5 Comments
My Definition of “Social Media Expert” is Different from Social Media Experts…

… and that’s okay, I guess. I say this because I see social media experts: 1.) Publishing valuable, original content on someone else’s domain. I just don’t get this at all. Why would anyone, much less a social media expert, publish their own content in such a way that it creates value for some other […]

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