Social Media

Most Internet Time is Spent on Social Media, Experian Says

Filed in Social Media by Matt McGee on April 17, 2013 3 Comments
Most Internet Time is Spent on Social Media, Experian Says

Social networking is (again) the activity that internet users spend the most time doing. It’s been this way for a few years now, and Experian’s latest report confirms it’s still the case. Experian says that, in the U.S., 27 percent of every hour spent online is spent on social networks and forums — that’s about [...]

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Facebook, Like Google, Does Feet-on-the-Street Outreach to Local Businesses

Filed in Social Media, Statistics by Matt McGee on April 15, 2013 1 Comment
Facebook, Like Google, Does Feet-on-the-Street Outreach to Local Businesses

Maybe I’m the last to know this, but Facebook is doing feet-on-the-street outreach to small business owners in the U.S., and has apparently been doing them for the past year or so. The latest one happened on Saturday in the small town of Dixon, Illinois, as part of the community’s monthly Second Saturdays event. There’s [...]

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The Value of Showing Up on Social Media

Filed in MY BEST POSTS, Social Media by Matt McGee on March 29, 2013 5 Comments
The Value of Showing Up on Social Media

That’s an old statistic from 2011. You may remember me writing about it before: 63 percent of U.S. consumers are more likely to use a local business if it has information available on a social networking site. I mention that stat regularly when I’m speaking at Local U workshops about social media for local businesses. [...]

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My Definition of “Social Media Expert” is Different from Social Media Experts…

Filed in Social Media by Matt McGee on March 26, 2013 5 Comments
My Definition of “Social Media Expert” is Different from Social Media Experts…

… and that’s okay, I guess. I say this because I see social media experts: 1.) Publishing valuable, original content on someone else’s domain. I just don’t get this at all. Why would anyone, much less a social media expert, publish their own content in such a way that it creates value for some other [...]

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How To: Use Twitter as a Listening Station

Filed in MY BEST POSTS, Social Media by Matt McGee on March 14, 2013 3 Comments
How To: Use Twitter as a Listening Station

Twitter can be a tough nut for small businesses to crack. You send out tweet after tweet after tweet and … nothing. (This is why Twitter has been doing small biz education and on-boarding for a while now.) So if being active isn’t working, try being passive. Passive? Yes. I mean: use Twitter as a [...]

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Facebook: Now 15 Million Pages Worldwide

Filed in Social Media, Statistics by Matt McGee on March 8, 2013 5 Comments
Facebook: Now 15 Million Pages Worldwide

Facebook made big news today with the introduction of a new News Feed experience, one that’s going to roll out slowly to all users. I’m sure there are things to be said about how it will impact small businesses with Facebook Pages, but I’ll wait until I’ve been able to play with the new News [...]

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