Social Media
Optimizing for Twitter People Search: Does a Keyword in Your Name Help?
As you probably know from reading some of the recent posts in this space, I’ve been enjoying using GlassAlmanac.com as a guinea pig for some SEO and visibility experiments/efforts. A recent experiment has focused on Twitter search result visibility. I don’t have any incredibly deep insights to share, so move along if that’s what you’re [...]
Local Search & Facebook: A Few Changes
An update to my previous post on what local search looks like in Facebook’s Graph Search: Facebook has started rolling out Graph Search fully to US users, and over the last six months, there’ve been a few changes in how local businesses show up in Graph Search local results. The primary change that I’ve noticed [...]
Twilert (Twitter Alert Tool) Relaunches, But It’s Not Free Anymore
I mentioned a tool called Twilert a few months ago in a post I wrote about using Twitter as a listening station. It’s a great service that lets you setup Twitter alerts based on keywords, Twitter usernames and more. And it was free. Not anymore. Well, technically there’s still a free option, but it only [...]
Most Internet Time is Spent on Social Media, Experian Says
Social networking is (again) the activity that internet users spend the most time doing. It’s been this way for a few years now, and Experian’s latest report confirms it’s still the case. Experian says that, in the U.S., 27 percent of every hour spent online is spent on social networks and forums — that’s about [...]
Facebook, Like Google, Does Feet-on-the-Street Outreach to Local Businesses
Maybe I’m the last to know this, but Facebook is doing feet-on-the-street outreach to small business owners in the U.S., and has apparently been doing them for the past year or so. The latest one happened on Saturday in the small town of Dixon, Illinois, as part of the community’s monthly Second Saturdays event. There’s [...]
The Value of Showing Up on Social Media
That’s an old statistic from 2011. You may remember me writing about it before: 63 percent of U.S. consumers are more likely to use a local business if it has information available on a social networking site. I mention that stat regularly when I’m speaking at Local U workshops about social media for local businesses. [...]
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