Category: Social Media
Small Businesses Measure Social Success The Right Way: New Customers
This was a pleasure and relief to see: In a new report about small businesses and social media, SMBs listed “new customers” as their most important metric for measuring the success of social media marketing. Whew! Here’s a look at the chart from Borrell Associates, which is based on a survey of almost 4,300 small [...]
Here’s Why Not to Buy Facebook Followers
The problem with buying Facebook followers is that it’s sometimes painfully obvious that you’ve done it. Like when “Santiago,” “Jonathan” and “Bruce” all have the same exact avatar. And when “Theodore” and “Wayne” also have the same avatar. And “Everett” and “Elmer,” too. And sometimes they all show up on your Facebook widget at the [...]
Which is More: Claimed Google Place Pages or Businesses with Facebook Pages?
This is one of the long-running questions in my local search peer network, and perhaps one of the more important questions going forward when it comes to small businesses and online marketing. The general consensus is that there are more small businesses with Facebook Pages than with claimed Google Place Pages. That comes from anecdotal [...]
Photos Draw Most Facebook Interactions, Links Draw the Least
If you’re hoping to get fans/friends to interact with you more on Facebook (and you should be!), posting photos is the best way to go. The worst? Posting links. That’s something for small business owners to think about in light of Facebook’s Edgerank algorithm. Two recent studies came to this same conclusion about photos, link [...]
Small Businesses Should Grab a Google+ Page, But…
After months of promises, Google has finally launched Google+ Pages for local businesses. In fact, they’re for any company, product, brand, organization, etc. So the obvious question is this: Should my small business have a page on Google+? My answer: Yes, but….
Sometimes, A Simple (Social Media) Reply Is All It Takes
I think sometimes we make social media marketing too complicated. We have to promote our products on Twitter. What’s our Klout score? We need to get people to interact with us on Facebook. What’s EdgeRank all about? And so on…. But sometimes it’s a lot simpler than that. Sometimes, all it takes to win people [...]
B&H Photo Shows How To Convert Customers Into Fans & Followers
Question: Are you a fan/follower of every business you patronize? I’m guessing not. Do you follow your local grocery store on Twitter? Have you fanned the local shopping mall on Facebook? Converting customers into social media fans and followers isn’t always easy. I’d say there are six things, at minimum, that you have to do [...]
Very Interesting: Avvo Shifts Focus to Q&A
Not two hours ago, I was on the phone doing an SEO consultation call with a doctor to whom I suggested checking out Avvo as a good industry-based place to be listed/seen. Avvo has long been considered a trusted industry directory site for lawyers and it recently expanded to include doctors, too. Now, it’s changing [...]
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