Small Biz Marketing

Why Small Businesses Need BOTH Social & Search

Why Small Businesses Need BOTH Social & Search

It’s an unfortunate question: “Should we be spending money/time on search or social media?” I’d like to answer that question with some data from recent surveys that address how consumers use search and social networks in terms of small and local businesses. And I’ll make the point that, since consumers use search and social so […]

Continue Reading »

Here’s What Facebook’s Timeline Looks Like for a Local Business

Filed in Small Biz Marketing, Social Media by Matt McGee on February 29, 2012 12 Comments
Here’s What Facebook’s Timeline Looks Like for a Local Business

Facebook is making a bunch of new and important announcements today as part of its first fMC marketing conference, and with so many small and local business relying on Facebook to find and reach customers, this stuff is important. One of the main announcements today is the launch of Facebook’s Timeline for Pages — i.e., […]

Continue Reading »

A Year-End (or Year-Beginning) Checklist for Small Business Websites

Filed in Small Biz Marketing, Web Site Content by Matt McGee on January 2, 2012 1 Comment
A Year-End (or Year-Beginning) Checklist for Small Business Websites

I had an idea to write an article with a checklist of items for small business owners to do once a year — stuff that would a good end-of-year or start-of-year project. You know, like “spring cleaning” but in the middle of winter. Then it occurred to me that I’d already written an article like […]

Continue Reading »

Are You Lying to Your Customers?

Filed in Small Biz Marketing by Matt McGee on November 27, 2011 4 Comments
Are You Lying to Your Customers?

This really isn’t specifically about online marketing, SEO, social media, local search and a lot of the other stuff that I usually write about. But I think I can end the post by tying it back to a few things that I have talked about quite often over the years in this space. To be […]

Continue Reading »

Creative Small Business Marketing, Episode 7

Filed in Featured, MY BEST POSTS, Small Biz Marketing, Social Media by Matt McGee on September 12, 2011 4 Comments
Creative Small Business Marketing, Episode 7

How do you reward your Facebook fans? Maybe you offer them discounts. Maybe you enter them into contests. Maybe you offer them exclusive content, or sneak previews of upcoming products or company news. That’s all pretty standard these days, right? That’s why I like how this Belgian furniture store has come up with something different, […]

Continue Reading »

In 2011, Online Success Is As Simple As This

In 2011, Online Success Is As Simple As This

Online success is not rocket science. If anyone tries to tell you that it’s complicated, ignore them. Whether you’re selling products online or generating leads for your service, success is as simple as this:

Continue Reading »