Small Biz Marketing

Better Than Link Building: Authority Building with HARO

Better Than Link Building: Authority Building with HARO

Confession: In almost four years of working with one of my clients, we’ve only done six hours of traditional link building.* Total. That was spread across April and May of 2010. Haven’t done any since then, and don’t plan to ever again. Why? Because it didn’t produce a high enough ROI (return on investment) to […]

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Two Good Marketing Articles for Real Estate Agents (Stop the Presses!)

Filed in SEO, Small Biz Marketing by Matt McGee on June 18, 2012 2 Comments
Two Good Marketing Articles for Real Estate Agents (Stop the Presses!)

I’ve been pretty tough in the past about the garbage that gets sold to real estate agents, sent to real estate agents and marketed to real estate agents in the name of growing their business and expanding their reach and visibility. So, in the interest of balance, I’m compelled to share two recent articles that […]

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Small Business Owners: Build Your Brand

Filed in SEO, Small Biz Marketing by Matt McGee on June 14, 2012 1 Comment
Small Business Owners: Build Your Brand

There are two great articles that I need to share. They talk about a point that’s been on my mind a lot lately — the need for small business owners to think of themselves, and to market themselves, as a brand. I think “brand” is the word I’m using now to encompass a lot of […]

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Stat of the Week: Less Than Half of Independent Restaurants Have a Website

Filed in Small Biz Marketing, Statistics by Matt McGee on June 1, 2012 4 Comments
Stat of the Week: Less Than Half of Independent Restaurants Have a Website

Can you imagine running a restaurant and not having a website? Especially running an independent website that doesn’t have the marketing muscle that chain restaurants usually have? I found that stat this week in an article on SmartBlogs Food & Beverage that references a study done earlier this year by a company called Restaurant Sciences. […]

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One More Cringe-Worthy Stat About Small Business Websites

One More Cringe-Worthy Stat About Small Business Websites

It feels like the folks at BIA/Kelsey and vSplash are trying to make me ill. 🙂 Just a couple weeks ago, they released a set of alarming statistics about the (sorry) state of small business websites — things like 60 percent of them don’t even have a contact phone number on the home page. And […]

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Are Small Business Websites Really This Bad?

Are Small Business Websites Really This Bad?

I know there are some really bad small business websites out there, but some fresh numbers paint an alarming picture. The stats come from “SMB DigitalScape,” a data tool that’s being jointly promoted by BIA/Kelsey and vSplash, the company that created the tool. The numbers were distributed Monday in conjunction with the beginning of BIA/Kelsey’s […]

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