Category: Small Biz Marketing
Small Biz Marketing: More Bad News for Yellow Pages
It’s not quite “breaking news” anymore is it? No, but here are more troubling statistics for the yellow pages and, specifically, their status as a marketing venue for small businesses: According to a recent survey of “micro-businesses” conducted by Vistaprint, two-thirds of respondents have “no interest” in marketing via the yellow pages, and only 11% [...]
7 Questions Small Businesses Should Be Asking
Most articles on SEO and marketing blogs are all about answers. This one’s all about questions — seven questions that all small business owners should be asking about their online marketing strategies, tactics, and results. If I missed an important question or two, help me make this article better by adding it in the comments.
9 Great Marketing Quotes You’ve Never Heard Before
Viral marketing. Branding. Marketing in general. Here are nine great quotes about reaching customers that you’ve never heard before.* They come from smart people at Big Ad Agencies, but there’s plenty to chew on even for the smallest of small businesses.
Creative Small Business Marketing, Episode 6
I don’t know if this idea worked, but I love the clever thinking. Even if it didn’t work, the small business owner gets an “A” for effort and creativity. It’s social media marketing with a huge twist. Here’s the story: Guy owns an auto repair shop. Goes to Costco and fills a cart with huge [...]
Small Business Owners Adopting Social Media in 2010
A new survey of U.S. small business owners confirms what I’ve thought to be true: Social media is growing as a marketing tool. The “FedEx Office Signs of the Times Small Business Survey” polled 500 small biz owners across the country in early April. When asked how they plan to grow their businesses in 2010, [...]
Creative Small Business Marketing, Episode 5
This is pretty cool, not to mention very clever. Hopefully I’ll explain it all well enough that it makes sense. Ready? 360SEE is an art/furniture gallery in Chicago. The owner’s dog, Homer, hangs out in the front window, plainly visible to passersby walking outside. Homer is little and pretty cute, and people tend to stop [...]
Sometimes, RSS Subscriber Counts Don’t Matter
Marketing success is all about numbers. We measure what we do in terms of revenue (i.e., numbers) profit (more numbers) visits/pageviews (again, numbers) fans, followers, subscribers (more numbers) etc. But different numbers matter to different businesses. The key is to know which numbers matter to your business in your situation.
You’re a Favorite Place? Now Promote It
Awards and recognition are great … but other than putting a smile on your face and a spring in your step, most honors don’t amount to much for a company’s bottom line. Unless you promote it. If you’ve been recognized by Google as a “favorite place”, now’s the time to start promoting it. And I [...]
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