Small Biz Marketing

GlassAlmanac.com: Why It Took 6 Weeks To Choose A Domain

Filed in Small Biz Marketing by Matt McGee on October 22, 2013 3 Comments
GlassAlmanac.com: Why It Took 6 Weeks To Choose A Domain

Trademarks, domain scarcity, price negotiations, social availability and so much more. Those were just some of the things involved in choosing a domain name for my new website, Glass Almanac. I’ve already written about how Google and Bing have handled the new site, and promised to write more about what I’m experiencing in launching it [...]

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If I Were Launching a New Small Business Website Today (2013 Version)

Filed in MY BEST POSTS, Small Biz Marketing by Matt McGee on April 12, 2013 27 Comments
If I Were Launching a New Small Business Website Today (2013 Version)

You just launched your new small business. Congrats! But now what? You’ve got a great website and you’re ready to start selling widgets or generating new leads. You’re ready to start making money. You know the internet is gonna be a huge part of that. You know you need to be visible online where potential [...]

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You Only Get One Chance To Be Believable

Filed in Small Biz Marketing by Matt McGee on September 25, 2012 2 Comments
You Only Get One Chance To Be Believable

This is part of an advertisement that appeared recently in our local newspaper. It’s an insert from a local law firm promoting a presentation on estate planning. Statements like “we have developed a solution for every problem” fly in the face of believability. No company can make claims like that, and no potential customer believes [...]

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Better Than Link Building: Authority Building with HARO

Better Than Link Building: Authority Building with HARO

Confession: In almost four years of working with one of my clients, we’ve only done six hours of traditional link building.* Total. That was spread across April and May of 2010. Haven’t done any since then, and don’t plan to ever again. Why? Because it didn’t produce a high enough ROI (return on investment) to [...]

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Two Good Marketing Articles for Real Estate Agents (Stop the Presses!)

Filed in SEO, Small Biz Marketing by Matt McGee on June 18, 2012 2 Comments
Two Good Marketing Articles for Real Estate Agents (Stop the Presses!)

I’ve been pretty tough in the past about the garbage that gets sold to real estate agents, sent to real estate agents and marketed to real estate agents in the name of growing their business and expanding their reach and visibility. So, in the interest of balance, I’m compelled to share two recent articles that [...]

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Small Business Owners: Build Your Brand

Filed in SEO, Small Biz Marketing by Matt McGee on June 14, 2012 1 Comment
Small Business Owners: Build Your Brand

There are two great articles that I need to share. They talk about a point that’s been on my mind a lot lately — the need for small business owners to think of themselves, and to market themselves, as a brand. I think “brand” is the word I’m using now to encompass a lot of [...]

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