Category: Small Biz Marketing
A Year-End (or Year-Beginning) Checklist for Small Business Websites
I had an idea to write an article with a checklist of items for small business owners to do once a year — stuff that would a good end-of-year or start-of-year project. You know, like “spring cleaning” but in the middle of winter. Then it occurred to me that I’d already written an article like [...]
Are You Lying to Your Customers?
This really isn’t specifically about online marketing, SEO, social media, local search and a lot of the other stuff that I usually write about. But I think I can end the post by tying it back to a few things that I have talked about quite often over the years in this space. To be [...]
SMBs: Do You Know What “Web Equity” You Control?
If you were at the GetListed.org Local University workshop in Spokane last month, you got a sneak peek at this already. Everyone else, this is really great. Mike Blumenthal has created an infographic that he’s calling “Web Equity: Owning Your Local Web Presence.” It shows the various elements of a successful online presence in light [...]
Micro Businesses & Social Media: VistaPrint Stats
A healthy number of micro businesses say they’ll expand, explore, or maintain their social media marketing presence in 2011. VistaPrint surveyed more than 750 uber-small businesses in late January and early February and, of that group, 40% say they plan to explore social media or maintain their current presence. Another 34% indicated that they plan [...]
How to Be a Great Client
Small business owners: You want/need to find a great marketing consultant. You interview several people/companies and choose the one that best fits your needs. But finding a great advisor is only half of the equation. The other half? You need to be a great client, too — someone that consultants want to work with, want [...]









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