Small Biz Marketing

Sometimes, It’s the Little 4×6 Marketing Things That Matter

Filed in Small Biz Marketing by Matt McGee on May 4, 2015 0 Comments
Sometimes, It’s the Little 4×6 Marketing Things That Matter

I stopped using national flower services years ago, mainly after reading some of the articles on FloristDetective.com — like this one, but really, just click all the links in the left nav that catch your eye. You’ll never order flowers from a middleman again. So, over the years, as friends have lost loved ones, or […]

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Flat Tires & Pouring Concrete: A Marketing Lesson for Small Businesses

Filed in MY BEST POSTS, Small Biz Marketing by Matt McGee on May 16, 2014 1 Comment
Flat Tires & Pouring Concrete: A Marketing Lesson for Small Businesses

What would you do if you’d gone 35 years without changing a flat tire on your bike? On Wednesday, I decided to call an expert. Mike Watkins and his small business — Roundabout Cycling, a mobile bike repair service — had just been featured in our local paper earlier this week. I told him I […]

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GlassAlmanac.com: Why It Took 6 Weeks To Choose A Domain

Filed in Small Biz Marketing by Matt McGee on October 22, 2013 3 Comments
GlassAlmanac.com: Why It Took 6 Weeks To Choose A Domain

Trademarks, domain scarcity, price negotiations, social availability and so much more. Those were just some of the things involved in choosing a domain name for my new website, Glass Almanac. I’ve already written about how Google and Bing have handled the new site, and promised to write more about what I’m experiencing in launching it […]

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If I Were Launching a New Small Business Website Today (2013 Version)

Filed in MY BEST POSTS, Small Biz Marketing by Matt McGee on April 12, 2013 27 Comments
If I Were Launching a New Small Business Website Today (2013 Version)

You just launched your new small business. Congrats! But now what? You’ve got a great website and you’re ready to start selling widgets or generating new leads. You’re ready to start making money. You know the internet is gonna be a huge part of that. You know you need to be visible online where potential […]

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You Only Get One Chance To Be Believable

Filed in Small Biz Marketing by Matt McGee on September 25, 2012 2 Comments
You Only Get One Chance To Be Believable

This is part of an advertisement that appeared recently in our local newspaper. It’s an insert from a local law firm promoting a presentation on estate planning. Statements like “we have developed a solution for every problem” fly in the face of believability. No company can make claims like that, and no potential customer believes […]

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Better Than Link Building: Authority Building with HARO

Better Than Link Building: Authority Building with HARO

Confession: In almost four years of working with one of my clients, we’ve only done six hours of traditional link building.* Total. That was spread across April and May of 2010. Haven’t done any since then, and don’t plan to ever again. Why? Because it didn’t produce a high enough ROI (return on investment) to […]

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