Category: Small Biz Marketing
A Year-End (or Year-Beginning) Checklist for Small Business Websites
I had an idea to write an article with a checklist of items for small business owners to do once a year — stuff that would a good end-of-year or start-of-year project. You know, like “spring cleaning” but in the middle of winter. Then it occurred to me that I’d already written an article like [...]
Are You Lying to Your Customers?
This really isn’t specifically about online marketing, SEO, social media, local search and a lot of the other stuff that I usually write about. But I think I can end the post by tying it back to a few things that I have talked about quite often over the years in this space. To be [...]
Creative Small Business Marketing, Episode 7
How do you reward your Facebook fans? Maybe you offer them discounts. Maybe you enter them into contests. Maybe you offer them exclusive content, or sneak previews of upcoming products or company news. That’s all pretty standard these days, right? That’s why I like how this Belgian furniture store has come up with something different, [...]
In 2011, Online Success Is As Simple As This
Online success is not rocket science. If anyone tries to tell you that it’s complicated, ignore them. Whether you’re selling products online or generating leads for your service, success is as simple as this:
SMBs: Do You Know What “Web Equity” You Control?
If you were at the GetListed.org Local University workshop in Spokane last month, you got a sneak peek at this already. Everyone else, this is really great. Mike Blumenthal has created an infographic that he’s calling “Web Equity: Owning Your Local Web Presence.” It shows the various elements of a successful online presence in light [...]
Micro Businesses & Social Media: VistaPrint Stats
A healthy number of micro businesses say they’ll expand, explore, or maintain their social media marketing presence in 2011. VistaPrint surveyed more than 750 uber-small businesses in late January and early February and, of that group, 40% say they plan to explore social media or maintain their current presence. Another 34% indicated that they plan [...]
How to Be a Great Client
Small business owners: You want/need to find a great marketing consultant. You interview several people/companies and choose the one that best fits your needs. But finding a great advisor is only half of the equation. The other half? You need to be a great client, too — someone that consultants want to work with, want [...]
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