SEO

What’s on your (site) menu?

Filed in MY BEST POSTS, SEO, Web Design by Matt McGee on July 11, 2006 0 Comments
What’s on your (site) menu?

All the search marketing in the world won’t matter if the traffic you acquire arrives at a lousy web page/site. Traffic that matters is traffic that converts. You want people to do something when they get to your site; it might be buying a widget or joining a newsletter or downloading a white paper or [...]

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Tuesday night link-o-rama

Filed in Bing, Google, SEO, Web Site Content, Yahoo by Matt McGee on June 13, 2006 0 Comments
Tuesday night link-o-rama

1) On the assumption that many small business owners are a bit too busy to keep track of how the main search engines work, let me suggest you read Aaron Wall’s Defining Search Engine Relevancy. If all you read is the “Short Version” summary at the top, you’ll have a good foundation for understanding how [...]

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Yahoo Updates Webmaster Help

Filed in MY BEST POSTS, SEO, Web Site Content, Yahoo by Matt McGee on June 5, 2006 0 Comments
Yahoo Updates Webmaster Help

Looks like Yahoo has updated and reorganized its Search/Webmaster help pages, which are worth reading for the small business owner/webmaster. I’d point out these pages in particular as worth reading, esp. if you’re new to the web development / SEO / SEM arena: Yahoo! Search Content Quality GuidelinesNice summary of DOs and DON’Ts. How do [...]

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Yahoo and the long tail

Filed in SEO, Statistics, Web Site Content, Yahoo by Matt McGee on May 31, 2006 0 Comments
Yahoo and the long tail

Playing catch up a bit here. Let me suggest you download Yahoo’s Analyst Day PDF, which has some interesting stuff inside. (Don’t be too alarmed by the 12mb size….) One thing worth noting is the chart on Pg. 12 showing 2005 Search Queries by Number of Words, which is up to 3.3 words per query [...]

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The Importance of Copywriting

Filed in SEO, Web Site Content by Matt McGee on May 26, 2006 1 Comment
The Importance of Copywriting

I’m involved in an interesting discussion on the Small Business Ideas Forum about Design vs. Content. The theory posed in the first post is “…a bad website design with good copywriting will perform better than a fantastic design with poor copywriting.” I gave my reply in the thread, which basically boils down to, “It depends.” [...]

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Training the Crawlers

Filed in SEM, SEO, Web Site Content by Matt McGee on May 12, 2006 2 Comments
Training the Crawlers

Get a search engine crawler to do what you want it to do? You bet! I’m always talking to clients about the need to “train the crawlers.” Once a crawler finds your site and indexes it, you can teach the crawler to come back on a regular basis. And once you’ve got the crawlers trained, [...]

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