Category: SEO
SBSM Mailbag: Four URLs, But Only One Page … Duplicate Content?
In 10-12 years of doing SEO, this is one of the most common problems I’ve seen when doing site audits. A website has one page of content that’s available at several different URLs. SBSM reader Keith M. took me up on the recent post where I asked for mailbag questions, and sent this in for [...]
Who Wants to Be a Search Engine Submission Expert?
I don’t know whether to laugh or cry over this. Take a look and tell me what you think. LinkedIn recently introduced a section of its site called Skills — it’s basically a directory / search engine where you can find companies and individuals based on the skills they claim to have. For example, I [...]
Local SEO Spam, Coming to a Forum Near You
When I think of spam in local search, I first think of businesses using phony addresses near a city center, creating multiple local listings, hijacking other companies’ listings, and things like that — usually associated with business listings. But over the past couple weeks, I’m seeing more local SEO spam creeping into one of the [...]
In 2011, Online Success Is As Simple As This
Online success is not rocket science. If anyone tries to tell you that it’s complicated, ignore them. Whether you’re selling products online or generating leads for your service, success is as simple as this:
Random SEO Theory: Linking Out
I believe social media (Facebook, Twitter, etc.) is replacing blogging as the primary way web users share links. Most social media links are no-followed and have little or no explanation surrounding the link to add context. These kinds of links are not as strong of a signal as a 1-2 paragraph blog post that links [...]
SBS Mailbag: Should I Buy Multiple Domains for SEO?
For decades, small businesses have been naming themselves “A1 This” or “AAA That” because yellow pages and similar directories listed businesses alphabetically. They optimized their company name for the primary marketing vehicle of their time; they wanted to show up first in those listings. The online equivalent, to a large degree, is choosing domain names. [...]
Bad SEO Advice for Real Estate Agents … from the NAR
It’s bad enough when vendors offer real estate SEO services and/or advice that isn’t worth a dime … but what about when the national organization that’s supposed to support real estate agents starts spreading around misinformation to its members? The National Association of REALTORS® offered up some SEO tips in its official magazine last month [...]
U2 Validates Benefits of SEO
My worlds are colliding. I mean my “U2 world” and my “SEO world.” I try to keep them separate, but this story makes that impossible. Check it out on the Somerset County Gazette web site. Apparently, a local/small business owner recently got a job fixing a broken GRAMMY Award that belongs to U2. The article [...]
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