Category: SEO
Will Google Think I’m a “Scraper”?
About six weeks ago, Google put webmasters on alert about more upcoming changes to how it fights spam. Specifically, Google asked for help in identifying “scraper” sites — sites that copy content from somewhere else and republish it on their own site. I wrote about this on Search Engine Land and, in the comments there, [...]
On OPEN Forum: A Crash Course in Search Marketing
My latest contribution at the American Express OPEN Forum is now online, and it’s a two-parter that’s geared toward small business owners who are relatively new to SEO and PPC. I’ll explain:
Trust: It Is, Was, and Always Will Be the #1 SEO Ranking Factor
Do a search on Google. Go ahead. Any search. Done? Okay, what do you see? Maybe you see blue links, photos, videos or a map with some local businesses listed. That might be what you see, but what you’re looking at are the pages/documents that Google trusts the most to answer your search. And that’s [...]
Two Simple Website Metrics for Small Businesses to Monitor
If you’re an analytics ninja, there are some amazing things you can coax out of analytics and turn into actionable SEO “to do” items. Unfortunately, many small business owners are not analytics ninjas. (That’s a reluctant ninja at right!) But they still need to measure their SEO work and the success of their overall online [...]
Where to Use Keywords on a Web Page
It’s a common problem, I think: A small business owner does her keyword research and has a good idea of the right words and phrases to use when optimizing her web pages. But … ummm … where should she actually use those keywords? That’s the topic of my latest American Express OPEN Forum article, which [...]
Crawlability Issues: My First Article on AMEX Open Forum
Just wanted to pass along a quick note that my first SEO article has been published on the well-known AMEX Open Forum website, a great resource for small business owners. The article covers some basic technical issues that can get in the way of search engine spiders trying to get through a website:
Keyword Research: Did You Dive Deep Enough?
My personal blog, MattMcGee.com is ranking in the Top Ten of Google’s search results for at least one keyword related to a major hotel resort on Maui. It’s not because my blog is some SEO powerhouse; it’s because the hotel committed a common SEO mistake: It didn’t dive deep enough with its keyword research and [...]
SEO Interview on Vertical Measures website
I think “expert” is a misnomer, but it was fun to answer several SEO questions for Elise Redlin-Cook from Vertical Measures. She posted the interview yesterday: Expert SEO Interview with Matt McGee We talked about Google’s Panda update, fixing bad SEO, the role of social media in SEO and other topics, too. Turned out pretty [...]
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