Small Business Search Marketing

It’s that time of year again: Time to find out if you’re spending too much time on SEO and in desperate need of a break. Here’s the 2008 version of “Signs You Need a Break from SEO.” Enjoy!

1.) While everyone else searches for wedding photographers, senior portrait photographers, and the like, you’ve spent weeks looking [...]

The Google Webmaster Central team hit a home run this week with their latest “Popular Picks” thread — this is where webmasters are invited to fire away with any questions on their minds, and the Google crew picks some of the popular questions to answer. The most recent set of answers has been highlighted on [...]

“GroupThink” is where I turn the blog post over to you.
Let’s say you work for a large company with multiple departments, and each department controls its own section of the site. You’re the new SEO guy/gal, and the Marketing VP is afraid of what you’re going to do to the site as a [...]

Never has the opinion of the individual been as powerful as it is today. One negative blog post or product review can spread online in a flash and change the direction of a company. Need proof? See Jeff Jarvis’ 2005 blog post, Dell lies. Dell sucks, which created the “Dell Hell” phenomenon and forced the [...]

Simon Heseltine starts off the week with the story of a friend of his who recently paid $1,750 for “SEO services” that included:

search engine submissions
lame directory submissions
creation of a new web site she doesn’t even own
content scraping

You might guess this happened in the real estate industry. And you’d be right. Here’s the full story:
SEO Scams [...]

In my opinion, the nuts-and-bolts of SEO can generally be boiled down to three primary parts: Crawlability, Content, and Links. These three things make up the middle row of the SEO Success Pyramid, and they’re an absolute must as you work your way up the pyramid to becoming a trusted site.
Search engine spiders/bots aren’t all [...]