Small Business SEM

Give a bad Web site to a good SEO, and you have a match made in heaven.
A good SEO knows what tools to use when fixing a site. I don’t mean these kinds of tools (i.e., Firefox plugins, Greasemonkey scripts, etc.) in the literal sense, I mean figurative tools. Like this:
Do I need to [...]

Update: The SEO Success Pyramid has been translated into Portuguese by Mariano Pesce.
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John Wooden, the greatest basketball coach ever, never talked to his teams about winning. He talked to them about preparation and about the process of becoming a great team.
Wooden’s philosophy on coaching (and life) is summed up in the “Pyramid of Success,” [...]

Let’s see if I can crank this out on a quick lunch break…
What We Know: This is Awards Season. Every year, in many industries, the end of one year and start of a new year is a time for giving and receiving awards. It’s also the time for reviewing the year with Top 10 and [...]

We spend so much time talking about what your SEO provider should and shouldn’t do, what strategies and tactics the SEO provider may or may not employ on your SEO campaign, what makes a great SEO provider, and so forth. Let’s talk about the other side of the equation: What should the client do? If [...]

There are countless companies that target real estate agencies and individual agents, offering “complete web site packages” and “custom solutions” that always include “search engine optimization” so you can “maximize your traffic and sell more houses.”
Barf.
You want to see what they’re offering? I got my hands on one of their marketing sheets, and here’s [...]

Answer: By turning their web site into a playground for shoppers like you and me.
Summary: Amazon has just launched Video Product Reviews, and its Amapedia wiki site is growing. The SEO impacts are obvious, as are the lessons for other retailers, big and small.
(read on for full story…)
Introducing Video Product Reviews
The User-Generated Content train continues [...]

An open letter to small business owners
Dear Small Business Owners,
On behalf of search marketers everywhere, I urge you: Put down your rankings reports. They’re not providing you nearly the value you think they are. Rather than focusing on how Google and Yahoo rank your site, focus on how your human visitors rank your site. Do [...]

Let’s pretend you’re a dentist. Or pretend you’re the webmaster for a dentist. And you know you need to build some good content on your web site, preferably content that both describes your business and matches what people search for. Don’t you think it would be valuable to know that these are the Top 10 [...]