Category: SEO
SEO: Are You Relevant, or Are You Vital?
Relevant web pages. Relevant title tags. Relevant meta descriptions. Relevant copywriting. You’ve heard it a million times, right? I’m guilty of talking about relevance to pretty much every SEO client I’ve ever had. No more. Relevancy is overrated. Anybody can be relevant; just throw a keyword on the web page a few times and BAM! [...]
![Google’s [Not Provided]: Assessing 2.5 Months of Analytics Damage](http://www.smallbusinesssem.com/wp-content/themes/wp-clear/scripts/timthumb.php?src=http://www.smallbusinesssem.com/wp-content/uploads/2012/01/google-not-provided-90x100.jpg&w=100&h=100&zc=1 "Google’s [Not Provided]: Assessing 2.5 Months of Analytics Damage")
Google’s [Not Provided]: Assessing 2.5 Months of Analytics Damage
The dust has settled a bit on Google’s decision to stop passing keyword referral data from searchers that are logged in to their Google accounts and using encrypted search by default. That began in mid-October and then ramped up a couple weeks later. At first, [not provided] represented a small percentage of overall traffic to [...]
It Should Be Harder To Rank In Google’s Universal Results Than This
It’s no secret that well-optimized videos can be a great way to increase visibility, especially in Google’s universal/blended results. Forrester Research did a well-known blog post a couple years ago, which estimated that videos are 50 times more likely to rank on page one in Google than regular, text-based content. The article was called “The [...]
Google on Trust and SEO
Unless you’re really new around here, you should know that trust is a big deal to me. I’ve written about it on several occasions and continue to believe it’s the best strategy for achieving long-term business success — both online and offline. So it was with some interest that I watched this recent Google video [...]
370 Links Per Month for the Low, Low Price of $220 USD
Yes, I also get unwanted SEO sales pitches every day via email. I really love the ones that begin by telling me what SEO stands for and why it’s important to be found in search engines. You don’t say!!??!! Most of that spam gets deleted right away, but this one from Rahul in India caught [...]
It’s Official: Static, Brochure-Ware Websites Are Dead
If you don’t have a content marketing strategy, you don’t have an online marketing strategy. I’ve been saying that for some time now, and I think it’s never been more true than it is today. If you want to succeed online in any industry that’s even remotely competitive, you must have an effective content marketing [...]
SEO’s Three Stages of Keyword Success
Small business owners: When you’re just launching a new website and getting started with SEO, it’s okay to feel like you’re walking around in dark cave. You don’t know what’s ahead nor what to expect. And you’re not sure if you’re going in the right direction. And that’s perfectly normal. Over time, though, things will [...]
New OPEN Forum Article: Local / Holiday SEO Tips
Quick note that my latest article for the American Express OPEN Forum has just been published: Retail Wonderland: 5 Local Search Optimization Tips For The Holidays In it, I share a handful of ideas for small/local retailers to gain some visibility with holiday shoppers — things like optimizing for local category searches (such as “Topeka [...]
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