SEM

Improving your PPC ads

Filed in PPC Advertising, SEM by Matt McGee on May 23, 2006 0 Comments
Improving your PPC ads

Another good article today on ClickZ.com — this one from Kevin Lee, Think Organic, Act Paid, is geared toward those of you who use PPC advertising such as Google AdWords, Yahoo Search Marketing, etc. He’s talking about ways to improve your PPC ads so that they’re as relevant, or more relevant than the free/organic listings [...]

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SEW Live – Seattle recap

Filed in Bing, Google, PPC Advertising, SEM by Matt McGee on May 22, 2006 0 Comments
SEW Live – Seattle recap

Friday’s one-day “SEW Live” workshop in Seattle was a good day overall, from the information presented during the day, to meeting all kinds of people I’ve seen and spoken with on the forums and blogs, and even getting the chance to enjoy dinner with some dear friends I don’t see nearly enough. As far as [...]

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Training the Crawlers

Filed in SEM, SEO, Web Site Content by Matt McGee on May 12, 2006 2 Comments
Training the Crawlers

Get a search engine crawler to do what you want it to do? You bet! I’m always talking to clients about the need to “train the crawlers.” Once a crawler finds your site and indexes it, you can teach the crawler to come back on a regular basis. And once you’ve got the crawlers trained, [...]

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PPC Options Expanding

Filed in PPC Advertising, SEM by Matt McGee on May 10, 2006 0 Comments
PPC Options Expanding

This week’s Net Gains Newsletter, which I write for my employer (One World Telecommunications), offers a quick look at the new search engine advertising options available for small businesses. Namely, MSN has launched AdCenter for anyone to sign up, and Yahoo has announced some key upgrades to its Yahoo Search Marketing program. Net Gains: PPC [...]

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Where are all your eggs?

Filed in Google, MY BEST POSTS, SEM, SEO, Statistics, Yahoo by Matt McGee on April 27, 2006 0 Comments
Where are all your eggs?

Google-this, Google-that … judging from the discussion that takes place at many webmaster / marketing forums and mailing lists, you’d be excused if you thought Google was the only search engine on the web. Take a look at WebmasterWorld, for example: the Yahoo World boards total about 62,000 posts in four categories, only three of [...]

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