SEM

SES notes: Creating Compelling Ads

Filed in Conferences/Educ., PPC Advertising, SEM by Matt McGee on August 14, 2006 0 Comments
SES notes: Creating Compelling Ads

Tuesday, 9:00 am – Creating Compelling Ads Ding! Ding! Ding! As someone who does not do a ton of PPC work, I found this session to be tremendously helpful and full of great information. In fact, I’m going to retype my handwritten notes word-for-word and cross my fingers you get as much out of it [...]

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SES notes: Compare and Contrast – Ad Program Strategies

Filed in Bing, Conferences/Educ., Google, PPC Advertising, SEM, Yahoo by Matt McGee on August 13, 2006 0 Comments
SES notes: Compare and Contrast – Ad Program Strategies

This is the first post of several where I’ll be writing summaries of the sessions I attended last week at SES San Jose 2006. I should note up front that what I’m writing here on SBS will be substantially different from the full recaps posted by Search Engine Roundtable. My recaps here on SBS will [...]

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SES San Jose Day 1 – Morning

Filed in Conferences/Educ., SEM, Social Media, Yahoo by Matt McGee on August 7, 2006 0 Comments
SES San Jose Day 1 – Morning

We’re off to a good start at SES San Jose. I sat in on the PPC Advertising: Compare and Contrast Session first thing this morning. Must be tough to do a Monday, 9 am session what with so many people arriving late and walking in during the presentations. Good information, nonetheless. I’ll try to share [...]

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Friday night link-o-rama

Friday night link-o-rama

Some weekend reading you might enjoy…. Jenn Laycock has (finally!) wrapped up her three-part article series at Search Engine Guide called “How to Win Links and Influence People.” Lots to think about in these articles on link building, one of the most difficult aspects of SEO. Part One | Part Two | Part Three Justin [...]

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Web project pricing

Filed in SEM, SEO, Web Design by Matt McGee on July 25, 2006 0 Comments
Web project pricing

Oddly, I’ve seen two discussions this week about project pricing — which is generally a no-no in terms of public discussion. Not oddly, I’m going to comment on what’s being discussed with a couple (hopefully) salient points for small business owners. First there was a post about SEO/SEM project pricing that Rand wrote on SEOmoz.org. [...]

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Choose the right AdWords for you

Filed in Google, PPC Advertising, SEM by Matt McGee on June 2, 2006 0 Comments
Choose the right AdWords for you

If you’re not using it already, I strongly suggest that all small businesses should investigate using PPC advertising options such as Yahoo Search Marketing or Google AdWords. Ultimately, you have to figure out if it’s worth the investment, but the good thing is that you control your spending — which means you can experiment and [...]

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