SEM

Small biz? Doing SEM? You’re ahead of the game…

Filed in SEM, Small Biz Marketing by Matt McGee on January 10, 2007 1 Comment
Small biz? Doing SEM? You’re ahead of the game…

Down in Arizona today, Dave Wallace met with a network of small business owners in his local area — people from banking to home improvement to auto repair and more. He says he gave them a basic pitch on SEM and SEO, and then…. What shocked me a bit was when I polled the group [...]

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Light posting (& couple quick links)

Filed in Local Search, SEM by Matt McGee on November 29, 2006
Light posting (& couple quick links)

I’m headed out the door in a couple hours for a quick flight across the country, so posting will be light for a couple days. Of note (i.e., stuff I’d post about in greater length if I could): IAC, parent of Ask.com, is planning a new local search destination they’re calling “AskCity,” according to the [...]

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Have you tried Google Base?

Filed in Google, SEM by Matt McGee on November 6, 2006 1 Comment
Have you tried Google Base?

Lee Odden interviews Adam Lasnik of Google today, and they spend a couple questions discussing Google Base, which happens to be one search marketing opportunity that I think a lot of small businesses are overlooking … and shouldn’t be. Google Base has already been integrated into the main SERPs for some real estate searches and, [...]

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Barriers to entry … or opportunities?

Filed in MY BEST POSTS, SEM, SEO, Small Biz Marketing by Matt McGee on August 22, 2006 6 Comments
Barriers to entry … or opportunities?

Can small businesses compete in the current search marketing environment? That was the question I addressed in my presentation earlier this month at SES in San Jose. Regular readers of Small Business SEM will remember that my answer was “Yes,” with a combination of working smarter, working harder, and being more creative. If you read [...]

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Why Click Guarantees Suck

Filed in PPC Advertising, SEM by Matt McGee on August 17, 2006 4 Comments
Why Click Guarantees Suck

ClickZ.com re-ran an article by Justin Sanger today that I missed the first time around. He takes a well-deserved shot at the click guarantees offered to small business owners by Internet yellow pages acting as resellers for AdWords and Yahoo Search Marketing. Not familiar with the concept? Here’s a quick overview: Guaranteed click packages enable [...]

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SES notes: Search Engine Algorithm Research

Filed in Conferences/Educ., Link Building, SEM, SEO, Yahoo by Matt McGee on August 16, 2006 1 Comment
SES notes: Search Engine Algorithm Research

Tuesday, 3:30 pm – Search Engine Algorithm Research Another well-attended session in one of the big rooms. Rand Fishkin of SEOmoz.org opened up, and his presentation focused on how the algorithms handle link analysis. Bill Slawski of SEO by the Sea followed that up with a look at some recent search engine patent applications, and [...]

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