Category: SEM
What Does Advertising on Yelp Get You?
That was one of the topics of Luther Lowe’s presentation Tuesday at the annual SearchFest conference in Portland. Lowe — Yelp’s Manager of Business Outreach — gave a generally clear description of what the company says are the benefits of advertising on Yelp. I say “generally” because he said that advertising on Yelp gets a [...]
Yahoo’s Newspaper Ad Program in My Hometown
Couldn’t help but notice and pay attention when I saw these ads running in the Tri-City Herald this week. These are ads promoting the fact that my local paper (part of the McClatchy Group) is now part of the Yahoo Newspaper Consortium. I wrote on SEL a couple months ago about the success of this [...]
Transcript: Twitter Chat on SEM
A couple Tuesdays ago, I had the pleasure of being one of the guests (along with Anita Campbell of Small Business Trends) during an hour-long Twitter chat about small businesses and search engine marketing. It was my first time ever in such a chat, whether as a guest or attendee, and it was a real [...]
Two Quick Bits on Retail SEO/SEM
Aaron Wall wrote a great post this week that I kept out of the Friday night link roundup because I wanted to comment on a bit. The post has the daunting title, Wasting Link Authority on Ineffective Internal Link Structure, but it boils down to this: Don’t let your user-friendly pages hurt your SEO efforts. [...]
SEO for Retailers download
One of my recent projects at work involved helping to write a report on specific SEO tactics for the retail industry. I was asked to write about 2-3 pages of strategies, but then got on a roll and ended up writing about 7 pages. Whoops! (Me? Wordy? No way…) Marchex/TrafficLeader published the report today, under [...]
11:00 pm SEO News (and Non-news)
Good evening. It’s 11:00 pm, and here’s tonight’s news. MarketingVox recaps a BusinessWeek article that talks about Big Brands pushing small business out of the paid search market: “…brand giants like Best Buy and Zale are diverting more and more of their marketing to search ads, driving up prices and stealing customers from smaller businesses [...]
Small biz? Doing SEM? You’re ahead of the game…
Down in Arizona today, Dave Wallace met with a network of small business owners in his local area — people from banking to home improvement to auto repair and more. He says he gave them a basic pitch on SEM and SEO, and then…. What shocked me a bit was when I polled the group [...]
Light posting (& couple quick links)
I’m headed out the door in a couple hours for a quick flight across the country, so posting will be light for a couple days. Of note (i.e., stuff I’d post about in greater length if I could): IAC, parent of Ask.com, is planning a new local search destination they’re calling “AskCity,” according to the [...]
Recent Comments