SEM

What Does Advertising on Yelp Get You?

Filed in Local Search, SEM by Matt McGee on March 10, 2010 25 Comments
What Does Advertising on Yelp Get You?

That was one of the topics of Luther Lowe’s presentation Tuesday at the annual SearchFest conference in Portland. Lowe — Yelp’s Manager of Business Outreach — gave a generally clear description of what the company says are the benefits of advertising on Yelp. I say “generally” because he said that advertising on Yelp gets a [...]

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Yahoo’s Newspaper Ad Program in My Hometown

Filed in SEM, Yahoo by Matt McGee on July 22, 2009 3 Comments
Yahoo’s Newspaper Ad Program in My Hometown

Couldn’t help but notice and pay attention when I saw these ads running in the Tri-City Herald this week. These are ads promoting the fact that my local paper (part of the McClatchy Group) is now part of the Yahoo Newspaper Consortium. I wrote on SEL a couple months ago about the success of this [...]

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Transcript: Twitter Chat on SEM

Filed in SEM by Matt McGee on July 3, 2009 3 Comments
Transcript: Twitter Chat on SEM

A couple Tuesdays ago, I had the pleasure of being one of the guests (along with Anita Campbell of Small Business Trends) during an hour-long Twitter chat about small businesses and search engine marketing. It was my first time ever in such a chat, whether as a guest or attendee, and it was a real [...]

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Two Quick Bits on Retail SEO/SEM

Filed in SEM, SEO by Matt McGee on February 3, 2007 0 Comments
Two Quick Bits on Retail SEO/SEM

Aaron Wall wrote a great post this week that I kept out of the Friday night link roundup because I wanted to comment on a bit. The post has the daunting title, Wasting Link Authority on Ineffective Internal Link Structure, but it boils down to this: Don’t let your user-friendly pages hurt your SEO efforts. [...]

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SEO for Retailers download

Filed in SEM, SEO by Matt McGee on January 30, 2007 0 Comments
SEO for Retailers download

One of my recent projects at work involved helping to write a report on specific SEO tactics for the retail industry. I was asked to write about 2-3 pages of strategies, but then got on a roll and ended up writing about 7 pages. Whoops! (Me? Wordy? No way…) Marchex/TrafficLeader published the report today, under [...]

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11:00 pm SEO News (and Non-news)

Filed in Google, SEM, SEO & Web Tools by Matt McGee on January 16, 2007 0 Comments
11:00 pm SEO News (and Non-news)

Good evening. It’s 11:00 pm, and here’s tonight’s news. MarketingVox recaps a BusinessWeek article that talks about Big Brands pushing small business out of the paid search market: “…brand giants like Best Buy and Zale are diverting more and more of their marketing to search ads, driving up prices and stealing customers from smaller businesses [...]

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