Small Business SEM

Here are two solid posts this week with analysis of a recent MSFT eye-tracking study of search engine user behavior:

Danny at Search Engine Land
Gord at Out of My Gord
I’m with Danny about a study of 18 people being a bit difficult to really trust, but if you’re willing to make that jump, here are some [...]

This started out as a silly debate because a PPC proponent took some ignorant swipes at the SEO crowd and got a reaction from some SEO quarters. There was no point in posting anything about it because I saw no value in the debate and no reason for small business owners to care. Well, the [...]

We wish you a merry linkmas, we wish you a merry linkmas, we wish you a merry linkmas, and …. ?
Lots of stuff related to local search to share:
Bill Slawski dives into a recent Google patent that seems to suggest a telling possibility: the definition of “local”, i.e. - how wide an area is included [...]

No, I didn’t actually spend five days on Yahoo!’s campus (though I’d love the opportunity to do so). My “five days with Yahoo!” is something much more personal, but it’s also something you can do, too. If you’re willing to take risks.
See, I realized recently that I’ve become too reliant on Google. I’ve become too [...]

“If you’re not first, you’re last.
That’s a popular line from Will Ferrell’s current movie (which I saw in San Jose), and the recently released AOL search data proves it to be accurate where search is concerned.
Donna at SEO Scoop discovered a forum post detailing August click-throughs on Top 10 search results by AOL users, and [...]

Sounds off-topic, doesn’t it? But, it’s not!
Back in April, in one of my first posts on SBS, I wrote a post that amounted to a reminder not to put all your eggs in one basket. There were, I think, about 7 SBS readers at the time, so the vast majority of you missed [...]