Reputation Mgmt.

Inc. Magazine Goes Deep on Yelp

Filed in Local Search, Reputation Mgmt. by Matt McGee on January 19, 2010 7 Comments
Inc. Magazine Goes Deep on Yelp

Inc. Magazine has written what’s probably the deepest article/profile of Yelp that I’ve ever read. It touches all the points you’ve probably read before — how small business owners struggle with its power, how they struggle to deal with poor reviews, how Yelp users sometimes use the site as a tool for vengeance, how Yelp [...]

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One Less Reputation Management Tool

Filed in Reputation Mgmt. by Matt McGee on November 11, 2009 2 Comments
One Less Reputation Management Tool

With Technorati in the midst of a major re-launch, it looks like we’ve lost one small-but-important reputation management tools: the ability to subscribe to keyword-based RSS feeds from Technorati’s blog database. For ages, I’ve had Technorati RSS feeds setup for searches on my name and on “small business sem,” which is how many people refer [...]

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Should a Small Business have a Wikipedia article?

Filed in MY BEST POSTS, Reputation Mgmt. by Matt McGee on September 17, 2009 41 Comments
Should a Small Business have a Wikipedia article?

Let’s talk reputation management. When someone types your company name into Google, you want to own as many of the results as possible. Your company web site, your blog (if it has a different URL), your Facebook business page, your Yelp listing, and other business profile pages will often rank highly. This is good. You [...]

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5 Ways Negative Reviews are Good for Business

5 Ways Negative Reviews are Good for Business

We don’t live in a 5-star world. Think about it: Even your favorite restaurant messes up sometimes. Even your favorite doctor, grocery store, or book store has a bad day. We all do. So why do small business owners think that negative reviews are the kiss of death online? Why do retailers, manufacturers, and local [...]

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Quick Reputation Management Tip for Small Biz Owners

Filed in Reputation Mgmt. by Matt McGee on March 3, 2009 4 Comments
Quick Reputation Management Tip for Small Biz Owners

Small business owners: Do yourself a favor and go to Google right now, type your company name in, and hit return. Look at those results. Are they good? Are they bad? Do you wish one or two of them weren’t there? Plan on doing this at least once a month, if not more often. Reputation [...]

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Reputation Management … the Air Force Way

Filed in Reputation Mgmt. by Matt McGee on December 22, 2008 3 Comments
Reputation Management … the Air Force Way

David Meerman Scott has a fascinating interview with Capt. David Faggard, who works at the Pentagon as the Chief of Emerging Technology at the Air Force Public Affairs Agency. That’s a mouthful, but as I read the interview, it basically means that Capt. Faggard is the Air Force’s social media guru. With Capt. Faggard at [...]

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