Category: Reputation Mgmt.
Local Business Owner Needs SERIOUS Reputation Management
Follow along with me, please: The story begins on Sunday, when our local newspaper runs an article about a local military man named Burke Jensen who’s facing legal action because his new home isn’t landscaped. Shortly after Jensen and his wife bought the house, he was sent to Kuwait. His wife went back to live [...]
Why Reputation Management Matters for Small Businesses
Never has the opinion of the individual been as powerful as it is today. One negative blog post or product review can spread online in a flash and change the direction of a company. Need proof? See Jeff Jarvis’ 2005 blog post, Dell lies. Dell sucks, which created the “Dell Hell” phenomenon and forced the [...]
The SBS Interview: Brian Gil, Yahoo Local
In the days after the SMX West conference last month, I recapped the “Local Search & Blended Results” session here on SBS, pointing out a comment from the Yahoo! speaker about the non-impact of reviews and ratings on the three local business listings that show up in Yahoo!’s Local Shortcut. Problem is, I got the [...]
What Do Pork and Proposals Have in Common?
Aside from the fact that both made today a Good Day, probably nothing. Rand and Geraldine put a huge smile on my face with their televised wedding proposal and her breathless “yes.” Congrats to you both! Then Jenn made the smile even bigger with the news that her battle with the National Pork Board is [...]
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