Reputation Mgmt.

Tip: If You’re Asking for Yelp Reviews on Twitter, Don’t Tweet @Yelp

Filed in Local Search, Reputation Mgmt. by Matt McGee on August 23, 2013 3 Comments
Tip: If You’re Asking for Yelp Reviews on Twitter, Don’t Tweet @Yelp

Everyone knows that you’re not supposed to ask for reviews on Yelp. No ifs, ands, or buts. Do. Not. Do it. Yelp doesn’t want you saying or doing anything more than telling customers, “We’re on Yelp.” If you go beyond that, they consider it review solicitation and Yelp might out you for everyone to see [...]

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4 Things That Tend To Trigger Yelp’s Review Filter

Filed in Reputation Mgmt., Word of Mouth by Matt McGee on July 31, 2013 9 Comments
4 Things That Tend To Trigger Yelp’s Review Filter

Yesterday on Marketing Land, I wrote about a recent study of Yelp’s review filter and the things that tend to impact whether a review gets filtered or not. The results, I think, tend to confirm — or at least support — some of the conventional wisdom that Yelp users/observers have talked about already. There were [...]

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Good Example: How to Ask for a Review

Filed in Local Search, Reputation Mgmt. by Matt McGee on June 3, 2013 6 Comments
Good Example: How to Ask for a Review

Here are a couple images that I thought would be worth sharing on the blog. I ordered a portable external battery not too long ago via Amazon.com from a company called Anker. I’d seen it recommended as a good option to help deal with Google Glass’ poor battery life, and it seems like that’s going [...]

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More Evidence That Majority of Online Reviews are Positive

More Evidence That Majority of Online Reviews are Positive

One of the points I often make when speaking at conferences/workshops is that most online reviews are positive. I say that because some small business owners are hesitant to get involved in review management and don’t welcome the idea of having customers talk about their businesses online, warts and all. But there’ve been a few [...]

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Review Skeptic: An Algorithmic Approach to Fight Fake Reviews

Filed in Local Search, Reputation Mgmt. by Matt McGee on February 7, 2012 8 Comments
Review Skeptic: An Algorithmic Approach to Fight Fake Reviews

Sometimes you can spot a fake review a mile away. (Remember that old post about the fake florist reviews in California?) But some of the services that offer phony reviews for a small fee are getting smarter and less obvious about their spammy ways. Some really smart people are developing software programs that aim to [...]

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44% of US Adults Research SMBs Online

44% of US Adults Research SMBs Online

Does small business reputation management matter? I think so. It’s right near the top of my SEO Success Pyramid as one of the last “steps” to earning trust in your business. The Pew Research Project has put the value of small business reputation management into numbers:

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