PPC Advertising
Google Checkout – Pros and Cons
I’ve been debating for a couple days whether to even post on this. Technically, Google Checkout can be classified as a merchant tool, which is generally a bit outside the realm of small business search marketing. Only, in this case, it’s really not. Google Checkout is tied heavily into AdWords, which is very much an […]
Choose the right AdWords for you
If you’re not using it already, I strongly suggest that all small businesses should investigate using PPC advertising options such as Yahoo Search Marketing or Google AdWords. Ultimately, you have to figure out if it’s worth the investment, but the good thing is that you control your spending — which means you can experiment and […]
Improving your PPC ads
Another good article today on ClickZ.com — this one from Kevin Lee, Think Organic, Act Paid, is geared toward those of you who use PPC advertising such as Google AdWords, Yahoo Search Marketing, etc. He’s talking about ways to improve your PPC ads so that they’re as relevant, or more relevant than the free/organic listings […]
SEW Live – Seattle recap
Friday’s one-day “SEW Live” workshop in Seattle was a good day overall, from the information presented during the day, to meeting all kinds of people I’ve seen and spoken with on the forums and blogs, and even getting the chance to enjoy dinner with some dear friends I don’t see nearly enough. As far as […]
PPC Options Expanding
This week’s Net Gains Newsletter, which I write for my employer (One World Telecommunications), offers a quick look at the new search engine advertising options available for small businesses. Namely, MSN has launched AdCenter for anyone to sign up, and Yahoo has announced some key upgrades to its Yahoo Search Marketing program. Net Gains: PPC […]
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