PPC Advertising

Choose the right AdWords for you

Filed in Google, PPC Advertising, SEM by Matt McGee on June 2, 2006 0 Comments
Choose the right AdWords for you

If you’re not using it already, I strongly suggest that all small businesses should investigate using PPC advertising options such as Yahoo Search Marketing or Google AdWords. Ultimately, you have to figure out if it’s worth the investment, but the good thing is that you control your spending — which means you can experiment and [...]

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Improving your PPC ads

Filed in PPC Advertising, SEM by Matt McGee on May 23, 2006 0 Comments
Improving your PPC ads

Another good article today on ClickZ.com — this one from Kevin Lee, Think Organic, Act Paid, is geared toward those of you who use PPC advertising such as Google AdWords, Yahoo Search Marketing, etc. He’s talking about ways to improve your PPC ads so that they’re as relevant, or more relevant than the free/organic listings [...]

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SEW Live – Seattle recap

Filed in Bing, Google, PPC Advertising, SEM by Matt McGee on May 22, 2006 0 Comments
SEW Live – Seattle recap

Friday’s one-day “SEW Live” workshop in Seattle was a good day overall, from the information presented during the day, to meeting all kinds of people I’ve seen and spoken with on the forums and blogs, and even getting the chance to enjoy dinner with some dear friends I don’t see nearly enough. As far as [...]

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PPC Options Expanding

Filed in PPC Advertising, SEM by Matt McGee on May 10, 2006 0 Comments
PPC Options Expanding

This week’s Net Gains Newsletter, which I write for my employer (One World Telecommunications), offers a quick look at the new search engine advertising options available for small businesses. Namely, MSN has launched AdCenter for anyone to sign up, and Yahoo has announced some key upgrades to its Yahoo Search Marketing program. Net Gains: PPC [...]

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Google’s “Local Business Ads”

Filed in Google, Local Search, PPC Advertising by Matt McGee on April 19, 2006 1 Comment
Google’s “Local Business Ads”

I have a feeling that Local Search will be an important topic as SBS grows and gets older. Local Search is still a young and generally underdeveloped search tool at each search engine — and it’s one part of the search equation where small businesses will, for the most part, only be competing for eyeballs [...]

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