PPC Advertising

Google Checkout – Pros and Cons

Filed in Google, PPC Advertising by Matt McGee on July 5, 2006 1 Comment
Google Checkout – Pros and Cons

I’ve been debating for a couple days whether to even post on this. Technically, Google Checkout can be classified as a merchant tool, which is generally a bit outside the realm of small business search marketing. Only, in this case, it’s really not. Google Checkout is tied heavily into AdWords, which is very much an […]

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Where are your customers?

Filed in MY BEST POSTS, PPC Advertising, Social Media by Matt McGee on June 26, 2006 1 Comment
Where are your customers?

I’m on vacation at the moment, and yesterday we paid a visit to the March Airfield Museum, a great place to see old military aircraft and learn about history. As we were walking out, I noticed 3-4 display racks with tourist-related information — hotel coupons and things like that. And I thought, “That’s pretty smart. […]

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Choose the right AdWords for you

Filed in Google, PPC Advertising, SEM by Matt McGee on June 2, 2006 0 Comments
Choose the right AdWords for you

If you’re not using it already, I strongly suggest that all small businesses should investigate using PPC advertising options such as Yahoo Search Marketing or Google AdWords. Ultimately, you have to figure out if it’s worth the investment, but the good thing is that you control your spending — which means you can experiment and […]

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Improving your PPC ads

Filed in PPC Advertising, SEM by Matt McGee on May 23, 2006 0 Comments
Improving your PPC ads

Another good article today on ClickZ.com — this one from Kevin Lee, Think Organic, Act Paid, is geared toward those of you who use PPC advertising such as Google AdWords, Yahoo Search Marketing, etc. He’s talking about ways to improve your PPC ads so that they’re as relevant, or more relevant than the free/organic listings […]

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SEW Live – Seattle recap

Filed in Bing, Google, PPC Advertising, SEM by Matt McGee on May 22, 2006 0 Comments
SEW Live – Seattle recap

Friday’s one-day “SEW Live” workshop in Seattle was a good day overall, from the information presented during the day, to meeting all kinds of people I’ve seen and spoken with on the forums and blogs, and even getting the chance to enjoy dinner with some dear friends I don’t see nearly enough. As far as […]

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PPC Options Expanding

Filed in PPC Advertising, SEM by Matt McGee on May 10, 2006 0 Comments
PPC Options Expanding

This week’s Net Gains Newsletter, which I write for my employer (One World Telecommunications), offers a quick look at the new search engine advertising options available for small businesses. Namely, MSN has launched AdCenter for anyone to sign up, and Yahoo has announced some key upgrades to its Yahoo Search Marketing program. Net Gains: PPC […]

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