PPC Advertising

SES notes: Compare and Contrast – Ad Program Strategies

Filed in Bing, Conferences/Educ., Google, PPC Advertising, SEM, Yahoo by Matt McGee on August 13, 2006 0 Comments
SES notes: Compare and Contrast – Ad Program Strategies

This is the first post of several where I’ll be writing summaries of the sessions I attended last week at SES San Jose 2006. I should note up front that what I’m writing here on SBS will be substantially different from the full recaps posted by Search Engine Roundtable. My recaps here on SBS will [...]

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SES San Jose Day 2

Filed in Conferences/Educ., PPC Advertising by Matt McGee on August 9, 2006 0 Comments
SES San Jose Day 2

(more catch-up…) Started Tuesday at the “Creating Compelling Ads” session at 9 am, which was very good — lots of information in an area (PPC) where I’ve only spent minimal time, since most of our OWT clients are focused on organic traffic and haven’t adopted the PPC advertising tools just yet. The main point that [...]

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Friday night link-o-rama

Friday night link-o-rama

Some weekend reading you might enjoy…. Jenn Laycock has (finally!) wrapped up her three-part article series at Search Engine Guide called “How to Win Links and Influence People.” Lots to think about in these articles on link building, one of the most difficult aspects of SEO. Part One | Part Two | Part Three Justin [...]

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AdWords results in Google Local

Filed in Google, Local Search, PPC Advertising by Matt McGee on August 1, 2006 0 Comments
AdWords results in Google Local

I talked a couple weeks ago about the obviously different algorithms at play in Google’s main SERPs and local SERPs. Not mentioned was that the AdWords system also often displays different ads when the same search is done in both places. Stacy Williams asked about this apparent anomaly on the SEW Forums yesterday, and an [...]

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Google Checkout – Pros and Cons

Filed in Google, PPC Advertising by Matt McGee on July 5, 2006 1 Comment
Google Checkout – Pros and Cons

I’ve been debating for a couple days whether to even post on this. Technically, Google Checkout can be classified as a merchant tool, which is generally a bit outside the realm of small business search marketing. Only, in this case, it’s really not. Google Checkout is tied heavily into AdWords, which is very much an [...]

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Where are your customers?

Filed in MY BEST POSTS, PPC Advertising, Social Media by Matt McGee on June 26, 2006 1 Comment
Where are your customers?

I’m on vacation at the moment, and yesterday we paid a visit to the March Airfield Museum, a great place to see old military aircraft and learn about history. As we were walking out, I noticed 3-4 display racks with tourist-related information — hotel coupons and things like that. And I thought, “That’s pretty smart. [...]

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