PPC Advertising

Battle Royale: SMO vs. PPC

Filed in PPC Advertising, Social Media by Matt McGee on June 20, 2007 3 Comments
Battle Royale: SMO vs. PPC

Marketing Experiments just published the results of a year-long study pitting Social Media Optimization against Pay-Per-Click advertising as vehicles to drive traffic. Harnessing Social Media – Web 2.0 Grows Up – Free Internet Traffic They created four new sites and used both PPC and SMO to acquire traffic. This chart summarizes the results: As you’d [...]

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Three AdWords Experts: Don’t Let Google Optimize Your Campaign

Filed in PPC Advertising by Matt McGee on June 11, 2007 3 Comments
Three AdWords Experts: Don’t Let Google Optimize Your Campaign

I’m no PPC guru, so yesterday I put out a public call for thoughts from the experts on letting Google auto-optimize an AdWords campaign. All three — seowoman, Patrick Schaber, and Richard Ball said NO! And a fourth, Todd Mintz, said the same thing via e-mail. Okay, so, that was an easy decision, wasn’t it? [...]

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Calling An AdWords Expert….

Filed in PPC Advertising by Matt McGee on June 10, 2007 5 Comments
Calling An AdWords Expert….

Here’s the question: Should I let Google AdWords auto-optimize one of the PPC campaigns that I’ve setup for my wife’s real estate web site? I got an email from AdWords a few weeks back offering to help optimize the “national” campaign (we have one for national traffic and one for local traffic). The email said, [...]

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Yahoo/eBay Take on Google Checkout

Filed in PPC Advertising, Yahoo by Matt McGee on April 17, 2007 0 Comments
Yahoo/eBay Take on Google Checkout

It’s nice to see Yahoo fighting back against Google. Yahoo announced today that they’re integrating PayPal into Yahoo Search, in much the same way that Google has integrated Google Checkout into its own SERPs. Faster, Simplified Online Customer Checkout From a small business perspective, this makes Yahoo Search Marketing a much more attractive option, especially [...]

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Friday Night Link-o-rama

Filed in Google, Local Search, PPC Advertising by Matt McGee on March 2, 2007 0 Comments
Friday Night Link-o-rama

In the name of links … what more in the name of links What’s the hottest trend in the SEO industry right now? Nope, not linkbait. Not Digg-bashing. Try mini-seminars. Seriously. In about two weeks, I’ll probably be the only search marketer not involved in a small group training seminar on SEO/SEM. The latest one [...]

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Friday Night Link-o-rama

Filed in Link Building, PPC Advertising, SEO by Matt McGee on February 23, 2007 2 Comments
Friday Night Link-o-rama

Let my links open the door… Can we start out with some SEO theory, instead of hands-on stuff? Yeah, let’s. Todd doesn’t post as often as he used to, but I’ll take quality like this any day over the quantity you get from other blogs: 7 Opportunities for “New School” SEO. That one’s for the [...]

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