Category: PPC Advertising
What Does Your PPC Ad Say About You?
If you’re a company that’s desperate to get small business signups, and you don’t really have good marketing judgment, you’ll use Google AdWords to position yourself as a middleman offering a “free” link “for SEO credit”. (Never mind the likelihood that most of your business listing pages have no PageRank to speak of. Heck, not [...]
Yahoo Hosts Holiday Sponsored Search Webinar
About three months ago, I shared some holiday SEO tips on Search Engine Land — and since SEO is not a quick-fix, immediate return kind of thing, August is when you need to be thinking about holiday SEO tactics. On the PPC side, you don’t need such an early start. A great PPC campaign can [...]
Friday Night Link-o-rama
Full link-o-rama tonight, which may be an unconscious pre-reaction to knowing there probably won’t be a link-o-rama at all next week, so here we go, peeps…. I’m gonna start with a short list of good articles that have nothing to do with search. Because it’s my blog, and I can. The 7 Habits of High [...]
Battle Royale: SMO vs. PPC
Marketing Experiments just published the results of a year-long study pitting Social Media Optimization against Pay-Per-Click advertising as vehicles to drive traffic. Harnessing Social Media – Web 2.0 Grows Up – Free Internet Traffic They created four new sites and used both PPC and SMO to acquire traffic. This chart summarizes the results: As you’d [...]
Three AdWords Experts: Don’t Let Google Optimize Your Campaign
I’m no PPC guru, so yesterday I put out a public call for thoughts from the experts on letting Google auto-optimize an AdWords campaign. All three — seowoman, Patrick Schaber, and Richard Ball said NO! And a fourth, Todd Mintz, said the same thing via e-mail. Okay, so, that was an easy decision, wasn’t it? [...]
Calling An AdWords Expert….
Here’s the question: Should I let Google AdWords auto-optimize one of the PPC campaigns that I’ve setup for my wife’s real estate web site? I got an email from AdWords a few weeks back offering to help optimize the “national” campaign (we have one for national traffic and one for local traffic). The email said, [...]
Recent Comments