PPC Advertising

Small Businesses are Being Sold a Bill of Goods

Filed in PPC Advertising, Small Biz Marketing by Matt McGee on June 8, 2009 10 Comments
Small Businesses are Being Sold a Bill of Goods

On Search Engine Land today, Greg Sterling unpacks a new Borrell Associates report that, if you had to explain it one sentence, says this: Small businesses that try local online advertising almost universally give up after six months. The actual stats Greg quotes are: Up to 50 percent [of SMBs] quit by 90 days Up […]

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Yahoo’s Local Push: SearchMonkey and PPC Targeting

Filed in Local Search, PPC Advertising, Yahoo by Matt McGee on October 20, 2008 2 Comments
Yahoo’s Local Push: SearchMonkey and PPC Targeting

There are a couple articles I published on Search Engine Land over the past few days that I think bear mentioning here for their meaning to small businesses. If you’ve already seen both of these articles, move along. 🙂 Yahoo Adds Local Content To Search Results Via SearchMonkey What’s going on: All Yahoo web searchers […]

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How to Increase PPC Success on the Content Network

Filed in PPC Advertising, Yahoo by Matt McGee on August 24, 2008 1 Comment
How to Increase PPC Success on the Content Network

I’ve said before that I’m no PPC guru, so I could be way off on this one. But if you’re running PPC ads on the content network (Google or Yahoo), I’m thinking there’s a better chance your ad will be noticed and clicked on when there’s no content on the page to distract the user: […]

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What Does Your PPC Ad Say About You?

Filed in PPC Advertising by Matt McGee on January 14, 2008 6 Comments
What Does Your PPC Ad Say About You?

If you’re a company that’s desperate to get small business signups, and you don’t really have good marketing judgment, you’ll use Google AdWords to position yourself as a middleman offering a “free” link “for SEO credit”. (Never mind the likelihood that most of your business listing pages have no PageRank to speak of. Heck, not […]

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Yahoo Hosts Holiday Sponsored Search Webinar

Filed in PPC Advertising by Matt McGee on November 11, 2007 0 Comments
Yahoo Hosts Holiday Sponsored Search Webinar

About three months ago, I shared some holiday SEO tips on Search Engine Land — and since SEO is not a quick-fix, immediate return kind of thing, August is when you need to be thinking about holiday SEO tactics. On the PPC side, you don’t need such an early start. A great PPC campaign can […]

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Friday Night Link-o-rama

Friday Night Link-o-rama

So many good posts/articles this week … I was gonna do one of these a few nights ago, but never got to it. Anything that helps me think more creatively about something that can be incredibly monotonous is a Good Thing. That’s probably why I liked Tom Clitchlow’s guest post on the Link Building Blog: […]

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