PPC Advertising

Small Businesses are Being Sold a Bill of Goods

Filed in PPC Advertising, Small Biz Marketing by Matt McGee on June 8, 2009 10 Comments
Small Businesses are Being Sold a Bill of Goods

On Search Engine Land today, Greg Sterling unpacks a new Borrell Associates report that, if you had to explain it one sentence, says this: Small businesses that try local online advertising almost universally give up after six months. The actual stats Greg quotes are: Up to 50 percent [of SMBs] quit by 90 days Up [...]

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Yahoo’s Local Push: SearchMonkey and PPC Targeting

Filed in Local Search, PPC Advertising, Yahoo by Matt McGee on October 20, 2008 2 Comments
Yahoo’s Local Push: SearchMonkey and PPC Targeting

There are a couple articles I published on Search Engine Land over the past few days that I think bear mentioning here for their meaning to small businesses. If you’ve already seen both of these articles, move along. Yahoo Adds Local Content To Search Results Via SearchMonkey What’s going on: All Yahoo web searchers are [...]

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How to Increase PPC Success on the Content Network

Filed in PPC Advertising, Yahoo by Matt McGee on August 24, 2008 1 Comment
How to Increase PPC Success on the Content Network

I’ve said before that I’m no PPC guru, so I could be way off on this one. But if you’re running PPC ads on the content network (Google or Yahoo), I’m thinking there’s a better chance your ad will be noticed and clicked on when there’s no content on the page to distract the user: [...]

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What Does Your PPC Ad Say About You?

Filed in PPC Advertising by Matt McGee on January 14, 2008 6 Comments
What Does Your PPC Ad Say About You?

If you’re a company that’s desperate to get small business signups, and you don’t really have good marketing judgment, you’ll use Google AdWords to position yourself as a middleman offering a “free” link “for SEO credit”. (Never mind the likelihood that most of your business listing pages have no PageRank to speak of. Heck, not [...]

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Yahoo Hosts Holiday Sponsored Search Webinar

Filed in PPC Advertising by Matt McGee on November 11, 2007 0 Comments
Yahoo Hosts Holiday Sponsored Search Webinar

About three months ago, I shared some holiday SEO tips on Search Engine Land — and since SEO is not a quick-fix, immediate return kind of thing, August is when you need to be thinking about holiday SEO tactics. On the PPC side, you don’t need such an early start. A great PPC campaign can [...]

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Friday Night Link-o-rama

Friday Night Link-o-rama

So many good posts/articles this week … I was gonna do one of these a few nights ago, but never got to it. Anything that helps me think more creatively about something that can be incredibly monotonous is a Good Thing. That’s probably why I liked Tom Clitchlow’s guest post on the Link Building Blog: [...]

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