Small Business SEM

If you’re a company that’s desperate to get small business signups, and you don’t really have good marketing judgment, you’ll use Google AdWords to position yourself as a middleman offering a “free” link “for SEO credit”.

(Never mind the likelihood that most of your business listing pages have no PageRank to speak of. Heck, not even [...]

About three months ago, I shared some holiday SEO tips on Search Engine Land — and since SEO is not a quick-fix, immediate return kind of thing, August is when you need to be thinking about holiday SEO tactics.
On the PPC side, you don’t need such an early start. A great PPC campaign can bring [...]

Full link-o-rama tonight, which may be an unconscious pre-reaction to knowing there probably won’t be a link-o-rama at all next week, so here we go, peeps….
I’m gonna start with a short list of good articles that have nothing to do with search. Because it’s my blog, and I can.

The 7 Habits of High Successful [...]

So many good posts/articles this week … I was gonna do one of these a few nights ago, but never got to it.
Anything that helps me think more creatively about something that can be incredibly monotonous is a Good Thing. That’s probably why I liked Tom Clitchlow’s guest post on the Link Building Blog: 5 [...]

Marketing Experiments just published the results of a year-long study pitting Social Media Optimization against Pay-Per-Click advertising as vehicles to drive traffic.
Harnessing Social Media - Web 2.0 Grows Up - Free Internet Traffic
They created four new sites and used both PPC and SMO to acquire traffic. This chart summarizes the results:

As you’d expect, PPC was [...]

I’m no PPC guru, so yesterday I put out a public call for thoughts from the experts on letting Google auto-optimize an AdWords campaign.
All three — seowoman, Patrick Schaber, and Richard Ball said NO! And a fourth, Todd Mintz, said the same thing via e-mail.
Okay, so, that was an easy decision, wasn’t it?
SEO [...]

Here’s the question: Should I let Google AdWords auto-optimize one of the PPC campaigns that I’ve setup for my wife’s real estate web site?
I got an email from AdWords a few weeks back offering to help optimize the “national” campaign (we have one for national traffic and one for local traffic). The email said, in [...]

… and I will try to link you.
This’ll certainly help me win favor with Mrs. McGee: David Wallace notes that I left myself out of the “SEO Lookalike” post, and decided to put me and my lookalike on his blog, with surprising results!
On a related note, David is one of about 5-6 “missing” SEOs from [...]