PPC Advertising

PPC Account Cleanup: Recap & Current Results

Filed in PPC Advertising by Matt McGee on May 25, 2012 1 Comment
PPC Account Cleanup: Recap & Current Results

It’s time for an update on how last year’s PPC reclamation project is going. If you want the TL;DR version: quite well, I’d say. Summary: Traffic to my wife’s website is up, PPC clicks are up, cost-per-click is down, and she’s attracting visitors for a much bigger variety of keywords than before. We’re attracting more [...]

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On OPEN Forum: A Crash Course in Search Marketing

Filed in Conferences/Educ., PPC Advertising, SEO by Matt McGee on September 22, 2011 1 Comment
On OPEN Forum: A Crash Course in Search Marketing

My latest contribution at the American Express OPEN Forum is now online, and it’s a two-parter that’s geared toward small business owners who are relatively new to SEO and PPC. I’ll explain:

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Facebook Adds ZIP Code Ad Targeting

Filed in Featured, PPC Advertising, Social Media by Matt McGee on August 11, 2011 8 Comments
Facebook Adds ZIP Code Ad Targeting

Raise your hand if, like me, you really need to give more time and energy to the advertising options that are available on Facebook. Yeah. Thought so. If you’re a small/local business with a very targeted audience, this could be big news: You can now target ads on Facebook at the ZIP code level.

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Another PPC Lesson from Todd: Dynamic Keyword Insertion

Filed in PPC Advertising by Matt McGee on August 9, 2011 0 Comments
Another PPC Lesson from Todd: Dynamic Keyword Insertion

As I mentioned a couple posts ago, my friend Todd Mintz (follow him on Twitter if you don’t already) is cleaning up my wife’s PPC account. I had left it in a complete state of disrepair. Todd’s second article explaining one of the things he changed is now available: DKI for Small Business. DKI stands [...]

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PPC Account Cleanup Project … Underway

Filed in Featured, PPC Advertising by Matt McGee on August 4, 2011 2 Comments
PPC Account Cleanup Project … Underway

When it comes to PPC, I’m totally lost. I don’t like it … I don’t get it … and I’m not good at it. All of which is pretty odd for someone who setup a Google AdWords account for his wife about 6-7 years ago and has been managing it ever since. Well, to say [...]

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BulkWords: Keyword Suggestion & List Generator Tool

Filed in Featured, PPC Advertising, SEO & Web Tools by Matt McGee on April 16, 2010 9 Comments
BulkWords: Keyword Suggestion & List Generator Tool

If you do a lot of keyword research — especially for PPC — you might want to check out a new tool called BulkWords. It combines a keyword suggestion tool and a keyword list generator into one interface that’s easy to use, not to mention easy on the eyes. There are three parts that make [...]

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