Category: PPC Advertising
On OPEN Forum: A Crash Course in Search Marketing
My latest contribution at the American Express OPEN Forum is now online, and it’s a two-parter that’s geared toward small business owners who are relatively new to SEO and PPC. I’ll explain:
Facebook Adds ZIP Code Ad Targeting
Raise your hand if, like me, you really need to give more time and energy to the advertising options that are available on Facebook. Yeah. Thought so. If you’re a small/local business with a very targeted audience, this could be big news: You can now target ads on Facebook at the ZIP code level.
Another PPC Lesson from Todd: Dynamic Keyword Insertion
As I mentioned a couple posts ago, my friend Todd Mintz (follow him on Twitter if you don’t already) is cleaning up my wife’s PPC account. I had left it in a complete state of disrepair. Todd’s second article explaining one of the things he changed is now available: DKI for Small Business. DKI stands [...]
PPC Account Cleanup Project … Underway
When it comes to PPC, I’m totally lost. I don’t like it … I don’t get it … and I’m not good at it. All of which is pretty odd for someone who setup a Google AdWords account for his wife about 6-7 years ago and has been managing it ever since. Well, to say [...]
BulkWords: Keyword Suggestion & List Generator Tool
If you do a lot of keyword research — especially for PPC — you might want to check out a new tool called BulkWords. It combines a keyword suggestion tool and a keyword list generator into one interface that’s easy to use, not to mention easy on the eyes. There are three parts that make [...]
Small Businesses are Being Sold a Bill of Goods
On Search Engine Land today, Greg Sterling unpacks a new Borrell Associates report that, if you had to explain it one sentence, says this: Small businesses that try local online advertising almost universally give up after six months. The actual stats Greg quotes are: Up to 50 percent [of SMBs] quit by 90 days Up [...]
Yahoo’s Local Push: SearchMonkey and PPC Targeting
There are a couple articles I published on Search Engine Land over the past few days that I think bear mentioning here for their meaning to small businesses. If you’ve already seen both of these articles, move along. Yahoo Adds Local Content To Search Results Via SearchMonkey What’s going on: All Yahoo web searchers are [...]
How to Increase PPC Success on the Content Network
I’ve said before that I’m no PPC guru, so I could be way off on this one. But if you’re running PPC ads on the content network (Google or Yahoo), I’m thinking there’s a better chance your ad will be noticed and clicked on when there’s no content on the page to distract the user: [...]
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