This is great news: One of potentials drawbacks of having directories such as DMOZ or Yahoo list your site is that search engines might take your directory listing information and use it in the SERPs instead of the actual [TITLE] element and meta “Description” on your page. As I describe on the Directories page, Google [...]
The Guide to MSN Local Search was tough to put together because they seem so disorganized. Why are they running Superpages ads, and not AdCenter? If you’re smart about AdCenter and MSN Local Search, maybe you could answer this question that I posed on the SEW Forum a few days ago?
1) On the assumption that many small business owners are a bit too busy to keep track of how the main search engines work, let me suggest you read Aaron Wall’s Defining Search Engine Relevancy. If all you read is the “Short Version” summary at the top, you’ll have a good foundation for understanding how [...]
Friday’s one-day “SEW Live” workshop in Seattle was a good day overall, from the information presented during the day, to meeting all kinds of people I’ve seen and spoken with on the forums and blogs, and even getting the chance to enjoy dinner with some dear friends I don’t see nearly enough. As far as [...]
Let me use SBS as a guinea pig one more time, because inevitably you were or will be in the same position I’m in now — with a web site that’s just launched. I’m not all that concerned about my SE rankings since this isn’t a moneymaker for me. But your site is probably designed [...]
This is really stunning, and should shed some light on the differences between Google, Yahoo, and MSN for the small business owner who doesn’t understand how the three SEs and their algorithms work. This web site, Small Business SEM (SBS), is less than a month old. The first post was written April 18th. This will [...]