Local Search

More Businesses Have Facebook Pages (11m) than Claimed Google+ Local Listings (8m)

Filed in Local Search, Social Media, Statistics by Matt McGee on July 26, 2012 14 Comments
More Businesses Have Facebook Pages (11m) than Claimed Google+ Local Listings (8m)

I’m not listening in to the Facebook earnings call at the moment, but the tweets and news reports from it are circulating very quickly. One stat that caught my eye came from Facebook COO Sheryl Sandberg, who told investors and listeners on the call that 11 million businesses are using Facebook Pages. She also reportedly […]

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Promoted Updates: Foursquare Has Its First Ad Product

Filed in Local Search by Matt McGee on July 25, 2012 0 Comments
Promoted Updates: Foursquare Has Its First Ad Product

Local businesses will soon have a new way to get visibility on Foursquare via the company’s first real advertisiing product. Promoted Updates are pretty much the same thing as those Local Updates that launched last week. But where Local Updates are organic messages that show up on the Friends’ activity tab, the new Promoted Updates […]

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Foursquare Gets Friendlier Toward Local Businesses

Filed in Local Search by Matt McGee on July 18, 2012 2 Comments
Foursquare Gets Friendlier Toward Local Businesses

Yes, Foursquare has offered business tools for some time now, but if you look at most of the company’s developments over the past year or so, they’ve been largely on the consumer side: the new mobile app experience the new check-in history page adding restaurant reservations via OpenTable the new search and discovery options adding […]

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Google Talkbin Sign Spotted in the Wild (of San Francisco)

Filed in Google, Local Search by Matt McGee on July 14, 2012 5 Comments
Google Talkbin Sign Spotted in the Wild (of San Francisco)

I’ve had an informal, very occasional debate with friends like Mike Blumenthal and David Mihm about services like Google’s Talkbin, which allows customers to send private/anonymous text messages directly to a business owner. As I’ve said to them in person, and also briefly mentioned on this blog, I’m not real bullish that it’ll ever amount […]

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Google’s Big Risk with Reviews: Using a 30-Point Scale

Filed in Google, Local Search, MY BEST POSTS by Matt McGee on July 13, 2012 11 Comments
Google’s Big Risk with Reviews: Using a 30-Point Scale

I recently downloaded the new Google+ Local app, and this was the first screen I saw when I launched it: This should tell you one thing loud and clear: Google is well aware of the risk that it’s taking with its new approach to reviews. By getting rid of the traditional five-star scale and implementing […]

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More Evidence That Majority of Online Reviews are Positive

More Evidence That Majority of Online Reviews are Positive

One of the points I often make when speaking at conferences/workshops is that most online reviews are positive. I say that because some small business owners are hesitant to get involved in review management and don’t welcome the idea of having customers talk about their businesses online, warts and all. But there’ve been a few […]

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