Local Search

SBS: Local Search Marketing Guide

Filed in Local Search by Matt McGee on June 11, 2006 1 Comment
SBS: Local Search Marketing Guide

After a couple weeks worth of research, I’ve finally completed … no, wrong word … I’ve finally gotten far enough along with a guide to local search marketing to make it public here on SBS. Local Search Marketing Guide Local search is wide open right now, with no clear-cut winner emerging yet among the major [...]

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Yahoo winning the local traffic battle

Filed in Google, Local Search, Statistics, Yahoo by Matt McGee on May 25, 2006 0 Comments
Yahoo winning the local traffic battle

Interesting chart from late last week on the HitWise blog — it shows (in the bottom section about Maps) that Yahoo Maps has a big traffic advantage over Google Maps — almost a 3-to-1 ratio. That’s worth keeping in mind if you’re using local search to grow your small business. And it’s further justification to [...]

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Local searchers = ready to buy

Filed in Local Search by Matt McGee on May 25, 2006 0 Comments
Local searchers = ready to buy

Wouldn’t it be great if everyone who came in your store was ready to buy, and not just there to browse or kill time? One reason the yellow pages has such a strong hold over small businesses is that when Joe Consumer opens the yellow pages, he’s almost always ready to buy. (Have you ever [...]

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Local Search “should be booming”

Filed in Local Search, Statistics by Matt McGee on May 1, 2006 0 Comments
Local Search “should be booming”

Not so much a “how to” for the small business reader, but a big picture of the industry — Rachel Rosmarin writes on Forbes.com that the Local Search industry “should be booming.” Research shop the Kelsey Group estimates the sector generated $3.4 billion last year, but it could grow to $13 billion by 2010. (snip) [...]

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Yahoo Local adds “Featured Listings”

Filed in Local Search, Yahoo by Matt McGee on April 29, 2006 3 Comments
Yahoo Local adds “Featured Listings”

This is another opportunity to hit your local market by advertising in the growing Local Search venue. I suspect this will be a great opportunity for many small businesses to get extra exposure at what should be a reasonable price. Yahoo Local is now offering very visible advertising at the top of the local SERPs [...]

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Google Local … Google Maps

Filed in Google, Local Search by Matt McGee on April 26, 2006 0 Comments
Google Local … Google Maps

Quick note for future reference: Google Local has been renamed Google Maps. Back to the future. So we’ll be referring to Google Maps in future discussions of local search here on SBS.

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