earlpearl asks a good question over at the Small Business Ideas forum: What factors are involved in the local search algorithm? As I said in that thread, I’ve not seen (or done) any research on this question. But in Google, Yahoo, and MSN, when you run the same search on both the main search engine [...]
One of the things I’ll be talking about at SES San Jose next month is local search, and specifically how small businesses should be taking advantage of local search now — not because local search is a big traffic generator in its own right, but because local search should become a more important part of [...]
Just a heads up that the Other Local Search Marketing Options page has been updated to include TrueLocal, Yelp, and Insider Pages. Seems like there are always more sites to investigate, so I’m sure there will be future updates coming to this page down the road. Oh, and speaking of Insider Pages, it looks like [...]
Finally back from a long vacation, and slowly getting back into the swing. I have about a dozen URLs that I saved while on vacation for further investigation, so be prepared for some serious catching up here on SBS. One of the saved URLs belongs to Yelp.com, a site that sounds like it should be [...]
One of the after-effects of the Local Search Marketing Guide and the astonishing attention it got is that I’ve been barraged with emails from companies/web sites operating in the Local Search arena who want to make me aware of their product / web site / service / advertising opportunity for small businesses. Since I’m on [...]
The Guide to MSN Local Search was tough to put together because they seem so disorganized. Why are they running Superpages ads, and not AdCenter? If you’re smart about AdCenter and MSN Local Search, maybe you could answer this question that I posed on the SEW Forum a few days ago?