Local Search

I Want to See an Eye-Tracking & Click-Thru Heat Map for This

Filed in Google, Local Search by Matt McGee on June 18, 2013 3 Comments
I Want to See an Eye-Tracking & Click-Thru Heat Map for This

That’s the example Google used today in announcing the formal rollout of its local carousel search results. I’m not opted in to this yet, but when I look at the screenshot there … I don’t have a clue where to focus. I’m dying to know how the average searcher looks at it, aren’t you?

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Good Example: How to Ask for a Review

Filed in Local Search, Reputation Mgmt. by Matt McGee on June 3, 2013 5 Comments
Good Example: How to Ask for a Review

Here are a couple images that I thought would be worth sharing on the blog. I ordered a portable external battery not too long ago via Amazon.com from a company called Anker. I’d seen it recommended as a good option to help deal with Google Glass’ poor battery life, and it seems like that’s going [...]

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What Small Business Owners Should Know About Google Glass

Filed in Local Search by Matt McGee on May 24, 2013 1 Comment
What Small Business Owners Should Know About Google Glass

The main thing to know: Glass is a pretty powerful device when it comes to finding local businesses. The next-main thing: You’re in great shape if you rank No. 1 in a Google local listings 3-pack or 7-pack. Google Glass is new, still very much a beta (or alpha) product, and is likely to develop [...]

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A Tour of the New Google Maps [15 Screenshots]

Filed in Google, Local Search by Matt McGee on May 19, 2013 7 Comments
A Tour of the New Google Maps [15 Screenshots]

Google announced an overhaul to Google Maps at last week’s Google I/O conference and, judging from what I saw on screen during the keynote, it looked very spiffy. It also looked like a pretty substantial change from the existing Google Maps, so I’ve been anxious to find time to sit down and give it a [...]

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Google Finally Starts to Kill Zagat Scores

Filed in Google, Local Search by Matt McGee on May 17, 2013 0 Comments
Google Finally Starts to Kill Zagat Scores

I wish you could’ve seen my face on Wednesday during the keynote at Google I/O. My eyes lit up big and bold and I’m sure my mouth opened wide while I wondered, “Did I just really see and hear them kill Zagat scores?” Indeed, I did. Google even announced it on their blog, too. This, [...]

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Call Tracking: The Risks & Advice from Professor Maps

Filed in Local Search by Matt McGee on May 14, 2013 0 Comments
Call Tracking: The Risks & Advice from Professor Maps

Call tracking is a topic that comes up at every Local U workshop that we put on and, in most cases, it’s because call tracking has caused all kinds of problems for the local business that’s doing it. Professor Maps, AKA Mike Blumenthal, has written an easy-to-understand overview of the risks involved in call tracking, [...]

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