Local Search

Hey Google, They’re Called Real Estate AGENTS

Filed in Google, Local Search by Matt McGee on December 23, 2013 9 Comments
Hey Google, They’re Called Real Estate AGENTS

I finally got around to updating my wife’s Google business listing this weekend, which has now been converted to the new/modern management center. In the process of updating, Google wanted me to change categories … but I couldn’t choose “Real Estate Agent,” which is what she is, and what people in her line of work [...]

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Yelp’s Reviews, Active Business Accounts Jump in Q3

Filed in Local Search by Matt McGee on October 30, 2013 1 Comment
Yelp’s Reviews, Active Business Accounts Jump in Q3

Yelp’s third quarter 2013 earnings report shows a huge gain in two of the company’s primary (non-financial) metrics: the number of active businesses using Yelp, and the total number of reviews Yelp says it now has more than 57,000 active business accounts, up from 35,500 a year ago — a 61 percent increase. These are [...]

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As Menu Search Expands, is MSO Far Behind?

Filed in Local Search by Matt McGee on September 10, 2013 2 Comments
As Menu Search Expands, is MSO Far Behind?

I don’t know how many people search — or want to search — for specific menu items, but both Foursquare and Yelp are offering it on their mobile apps. (There may be others, too, but those are the two local apps I use the most.) Foursquare announced its searchable menus on Monday — something we [...]

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Tip: If You’re Asking for Yelp Reviews on Twitter, Don’t Tweet @Yelp

Filed in Local Search, Reputation Mgmt. by Matt McGee on August 23, 2013 3 Comments
Tip: If You’re Asking for Yelp Reviews on Twitter, Don’t Tweet @Yelp

Everyone knows that you’re not supposed to ask for reviews on Yelp. No ifs, ands, or buts. Do. Not. Do it. Yelp doesn’t want you saying or doing anything more than telling customers, “We’re on Yelp.” If you go beyond that, they consider it review solicitation and Yelp might out you for everyone to see [...]

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Local Search & Facebook: A Few Changes

Filed in Local Search, Social Media by Matt McGee on July 9, 2013 1 Comment
Local Search & Facebook: A Few Changes

An update to my previous post on what local search looks like in Facebook’s Graph Search: Facebook has started rolling out Graph Search fully to US users, and over the last six months, there’ve been a few changes in how local businesses show up in Graph Search local results. The primary change that I’ve noticed [...]

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Foursquare: More Aggressive Post-Check-in Messaging

Filed in Local Search by Matt McGee on June 29, 2013 2 Comments
Foursquare: More Aggressive Post-Check-in Messaging

You may remember my post from about two months ago, when Foursquare emailed me, practically begging me to add tips to the places I had checked-in during a trip to Cleveland. Here’s a similar email with slightly different messaging (including some stats on my past Foursquare tips) that Foursquare sent within minutes of me checking [...]

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