Link Building

Better Than Link Building: Authority Building with HARO

Better Than Link Building: Authority Building with HARO

Confession: In almost four years of working with one of my clients, we’ve only done six hours of traditional link building.* Total. That was spread across April and May of 2010. Haven’t done any since then, and don’t plan to ever again. Why? Because it didn’t produce a high enough ROI (return on investment) to [...]

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Do you ever link to the competition?

Filed in Link Building by Matt McGee on October 14, 2009 8 Comments
Do you ever link to the competition?

I sometimes get asked by clients if they should ever link to the competition. Is it okay? Good idea? Bad idea? The answer I give is that sometimes it makes sense, and sometimes it doesn’t … there’s no blanket answer. It’s an interesting question, and so it was with some interest that I stumbled upon [...]

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You Have Great Content, But Are You Promoting It?

Filed in Link Building, MY BEST POSTS by Matt McGee on August 13, 2008 11 Comments
You Have Great Content, But Are You Promoting It?

You’ve heard me and many others say that great/unique content is only half the battle of linkbuilding; the other half is promoting that content so it spreads. Even the best content needs a good push. Well, stay with me on this…it will eventually be a brief case study on linkbuilding and content promotion. But first, [...]

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Traffic Marks: Terrific New Linkbuilding Tool

Filed in Link Building, SEO & Web Tools by Matt McGee on July 30, 2008 18 Comments
Traffic Marks: Terrific New Linkbuilding Tool

There’s no shortage of excellent link building in SEOville, and I’ve found another one to add to my own toolset. It’s called Traffic Marks, and I stumbled on it tonight while reading a post from Manoj Jasra’s Web Analytics World. Traffic Marks helps you locate authority sites — sites that would make good places to [...]

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SBS Mailbag: Locally-Targeted Linkbait

Filed in Link Building by Matt McGee on June 16, 2008 7 Comments
SBS Mailbag: Locally-Targeted Linkbait

After mentioning last week that I’m actively seeking mailbag questions to answer here on the blog, I promptly received an interesting one about linkbaiting and local business. The question comes from “Bob” (not his real name), who owns a national company that provides local services all across the U.S via franchising. Just like hotel companies, [...]

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Flickr No-Follows (Some) Outbound Links

Filed in Link Building, Social Media by Matt McGee on February 21, 2008
Flickr No-Follows (Some) Outbound Links

I suppose this was inevitable: Flickr has finally put the no-follow tag on some of the outbound links that users can place on the photo-sharing service. Here’s a look at the most recent photo on my personal photo stream, which includes a link to my personal blog, where I wrote about the photo in more [...]

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