Category: Link Building
Do you ever link to the competition?
I sometimes get asked by clients if they should ever link to the competition. Is it okay? Good idea? Bad idea? The answer I give is that sometimes it makes sense, and sometimes it doesn’t … there’s no blanket answer. It’s an interesting question, and so it was with some interest that I stumbled upon [...]
You Have Great Content, But Are You Promoting It?
You’ve heard me and many others say that great/unique content is only half the battle of linkbuilding; the other half is promoting that content so it spreads. Even the best content needs a good push. Well, stay with me on this…it will eventually be a brief case study on linkbuilding and content promotion. But first, [...]
Traffic Marks: Terrific New Linkbuilding Tool
There’s no shortage of excellent link building in SEOville, and I’ve found another one to add to my own toolset. It’s called Traffic Marks, and I stumbled on it tonight while reading a post from Manoj Jasra’s Web Analytics World. Traffic Marks helps you locate authority sites — sites that would make good places to [...]
SBS Mailbag: Locally-Targeted Linkbait
After mentioning last week that I’m actively seeking mailbag questions to answer here on the blog, I promptly received an interesting one about linkbaiting and local business. The question comes from “Bob” (not his real name), who owns a national company that provides local services all across the U.S via franchising. Just like hotel companies, [...]
Flickr No-Follows (Some) Outbound Links
I suppose this was inevitable: Flickr has finally put the no-follow tag on some of the outbound links that users can place on the photo-sharing service. Here’s a look at the most recent photo on my personal photo stream, which includes a link to my personal blog, where I wrote about the photo in more [...]
Using Photos to Build Inbound Links
A lot of great photographers are scared to put their photos online because it’s so easy for other people to steal their work. I totally understand that. I’m hardly a great photographer, and I don’t want people stealing my photos, either! But I do want them to use my photos. In the past year or [...]
What Does Google Think About Linkbait?
s_jenkins, who I assume is a new SBS reader, left his/her first comment late last night and included a couple questions that I think deserve more attention than a reply in that 14-month-old thread. The questions were in reference to my old post, Linkbaiting for Small Businesses (or, What I Learned Last Week), in which [...]
Want Some Links & Buzz? Go Green
Here’s a quick and free SEO tip: If you’re looking for some buzz right now, go green. Here’s why: In the last couple weeks, I’ve come upon two small businesses (neither are clients) that are getting some combination of media attention, online buzz, inbound links, and natural search traffic simply because they’ve created products or [...]
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