Google

Google Checkout – Pros and Cons

Filed in Google, PPC Advertising by Matt McGee on July 5, 2006 1 Comment
Google Checkout – Pros and Cons

I’ve been debating for a couple days whether to even post on this. Technically, Google Checkout can be classified as a merchant tool, which is generally a bit outside the realm of small business search marketing. Only, in this case, it’s really not. Google Checkout is tied heavily into AdWords, which is very much an [...]

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Have Google’s doors opened?

Filed in Google by Matt McGee on June 13, 2006 2 Comments
Have Google’s doors opened?

Since SBS launched, I’ve been keeping track of how the Big Three SEs handle this brand new web site. Just three weeks after launch, I mentioned that MSN loved me, Yahoo was just flirting, and Google hated me. Not anymore! By running a site:smallbusinesssem.com in Google search, you’ll see I’ve gone from having one page [...]

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Tuesday night link-o-rama

Filed in Bing, Google, SEO, Web Site Content, Yahoo by Matt McGee on June 13, 2006 0 Comments
Tuesday night link-o-rama

1) On the assumption that many small business owners are a bit too busy to keep track of how the main search engines work, let me suggest you read Aaron Wall’s Defining Search Engine Relevancy. If all you read is the “Short Version” summary at the top, you’ll have a good foundation for understanding how [...]

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LinkRank (or, It Takes a Link Village)

Filed in Google, Link Building by Matt McGee on June 8, 2006 0 Comments
LinkRank (or, It Takes a Link Village)

The phrase “link neighborhood” has been going around in the SEO/SEM industry for several years now. The idea, essentially, is you are who you link to. And you can expand that, to some degree, to include you are who links to you. Now, that second part is a tough one to swallow because you have [...]

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Choose the right AdWords for you

Filed in Google, PPC Advertising, SEM by Matt McGee on June 2, 2006 0 Comments
Choose the right AdWords for you

If you’re not using it already, I strongly suggest that all small businesses should investigate using PPC advertising options such as Yahoo Search Marketing or Google AdWords. Ultimately, you have to figure out if it’s worth the investment, but the good thing is that you control your spending — which means you can experiment and [...]

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Yahoo winning the local traffic battle

Filed in Google, Local Search, Statistics, Yahoo by Matt McGee on May 25, 2006 0 Comments
Yahoo winning the local traffic battle

Interesting chart from late last week on the HitWise blog — it shows (in the bottom section about Maps) that Yahoo Maps has a big traffic advantage over Google Maps — almost a 3-to-1 ratio. That’s worth keeping in mind if you’re using local search to grow your small business. And it’s further justification to [...]

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