Google

AdWords results in Google Local

Filed in Google, Local Search, PPC Advertising by Matt McGee on August 1, 2006 0 Comments
AdWords results in Google Local

I talked a couple weeks ago about the obviously different algorithms at play in Google’s main SERPs and local SERPs. Not mentioned was that the AdWords system also often displays different ads when the same search is done in both places. Stacy Williams asked about this apparent anomaly on the SEW Forums yesterday, and an [...]

Continue Reading »

Gone supplemental in Google? Get out….

Filed in Google, MY BEST POSTS, Web Site Content by Matt McGee on July 20, 2006 1 Comment
Gone supplemental in Google? Get out….

I just replied to a post on the Small Business Ideas forum about Google’s supplemental index, and how to get out of it … and it occurs to me that the post I wrote is far and away the most extensive thing I’ve ever written on the subject. So I’m posting here on SBS to [...]

Continue Reading »

Local search algorithms?

Filed in Bing, Google, Local Search, Yahoo by Matt McGee on July 19, 2006 1 Comment
Local search algorithms?

earlpearl asks a good question over at the Small Business Ideas forum: What factors are involved in the local search algorithm? As I said in that thread, I’ve not seen (or done) any research on this question. But in Google, Yahoo, and MSN, when you run the same search on both the main search engine [...]

Continue Reading »

Google Maps (Local) creeps further into main SERPs

Filed in Google, Local Search by Matt McGee on July 18, 2006 0 Comments
Google Maps (Local) creeps further into main SERPs

One of the things I’ll be talking about at SES San Jose next month is local search, and specifically how small businesses should be taking advantage of local search now — not because local search is a big traffic generator in its own right, but because local search should become a more important part of [...]

Continue Reading »

Ditch the ODP title

Filed in Bing, Directories, Google, Yahoo by Matt McGee on July 13, 2006 2 Comments
Ditch the ODP title

This is great news: One of potentials drawbacks of having directories such as DMOZ or Yahoo list your site is that search engines might take your directory listing information and use it in the SERPs instead of the actual [TITLE] element and meta “Description” on your page. As I describe on the Directories page, Google [...]

Continue Reading »

Wednesday night (Thursday morning?) link-o-rama

Filed in Google, Miscellaneous, SEO & Web Tools by Matt McGee on July 6, 2006 2 Comments
Wednesday night (Thursday morning?) link-o-rama

Okay, now let’s get caught up on all those links that have been piling up on my desktop over the past couple weeks…. I’ve added a link over in the “Random Good Stuff” box on the left to John Jantsch’s excellent Duct Tape Marketing blog. John’s focus is broader than just search engine marketing, and [...]

Continue Reading »