Google

SBSM Mailbag: Does Google Normalize NAP Data? (Name, Address, Phone)

Filed in Google, Local Search by Matt McGee on October 26, 2012 10 Comments
SBSM Mailbag: Does Google Normalize NAP Data? (Name, Address, Phone)

Earlier this week, I invited readers to submit questions that might become good topics for future articles … and you responded! A few of you submitted very specific questions about local SEO and local search, which would normally be fine except for the fact that I’m not doing much local SEO these days! So, for [...]

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Beginning of the end for Google/Zagat?

Filed in Google, Local Search by Matt McGee on October 11, 2012 2 Comments
Beginning of the end for Google/Zagat?

Google made a couple small changes yesterday to how it integrates the Zagat rating system into local business reviews and local search. In a nutshell, Zagat scores are no longer associated with individual reviews. Review writers don’t have to provide a 0-3 score when leaving a review, and Zagat scores don’t show up anymore when [...]

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Google Talkbin Sign Spotted in the Wild (of San Francisco)

Filed in Google, Local Search by Matt McGee on July 14, 2012 5 Comments
Google Talkbin Sign Spotted in the Wild (of San Francisco)

I’ve had an informal, very occasional debate with friends like Mike Blumenthal and David Mihm about services like Google’s Talkbin, which allows customers to send private/anonymous text messages directly to a business owner. As I’ve said to them in person, and also briefly mentioned on this blog, I’m not real bullish that it’ll ever amount [...]

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Google’s Big Risk with Reviews: Using a 30-Point Scale

Filed in Google, Local Search, MY BEST POSTS by Matt McGee on July 13, 2012 11 Comments
Google’s Big Risk with Reviews: Using a 30-Point Scale

I recently downloaded the new Google+ Local app, and this was the first screen I saw when I launched it: This should tell you one thing loud and clear: Google is well aware of the risk that it’s taking with its new approach to reviews. By getting rid of the traditional five-star scale and implementing [...]

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Google+ URLs Can Rank Very Well

Filed in Google, SEO by Matt McGee on May 30, 2012 9 Comments
Google+ URLs Can Rank Very Well

How soon until SMBs’ Google+ Local Pages start to outrank their actual websites? In my article about the Google+ / Google Places merger, I noted that the new Google+ Local Pages will be indexed and appear in Google’s search results – a complete change from the old Place Pages. That’s a potentially big deal because [...]

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Google Places Marries Google+, Gives Birth To New Google+ Local Pages

Filed in Google, Local Search by Matt McGee on May 30, 2012 22 Comments
Google Places Marries Google+, Gives Birth To New Google+ Local Pages

Say goodbye to Google Place Pages, and say hello to Google+ Local Pages. That’s the name for Google’s new baby — a result of the marriage, or merger, of Google Places and Google+. It’s the main part of several related announcements today from Google. As I’m writing this late Tuesday night, there’s no link yet [...]

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