It’s been exactly a month since I last posted a roundup of what’s been happening over on my other blog, Hyperlocal Blogger. Trust me, that’s pure coincidence. I’m not that organized about these roundups! But, there are a few posts over there you may want to check out if you’re not already reading the blog [...]
This is a smart move: Yelp announced tonight that advertisers will no longer be able to promote positive reviews to the “featured/favorite” status on their business pages. That should put an end to business owners who equate “advertise and you can promote a positive review” with “pay us and we’ll remove the negative reviews.” I [...]
Marketing success is all about numbers. We measure what we do in terms of revenue (i.e., numbers) profit (more numbers) visits/pageviews (again, numbers) fans, followers, subscribers (more numbers) etc. But different numbers matter to different businesses. The key is to know which numbers matter to your business in your situation.
During some of my recent speaking appearances (like at GetListed Local University), I’ve bemoaned the fact that it’s tough for small business owners to manage their online reviews. Wouldn’t it be great, for example, if Google’s Local Business Center offered email alerts of any changes to your list of reviews? Well, that’s not exactly what [...]