Blogging

Four New Charts That Show the Value of Small Business Blogging

Filed in Blogging, Statistics by Matt McGee on October 31, 2012 10 Comments
Four New Charts That Show the Value of Small Business Blogging

Here’s more/new evidence that speaks to the value of small business blogging — specifically, they speak to the impact that blogging can have on traffic and leads. The charts and data come from HubSpot’s new Marketing Benchmarks report — an aggregation of results from their 7,000+ small business customers that use HubSpot’s marketing platform. Blogging [...]

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Two Sample Editorial Calendars for Bloggers

Filed in Blogging by Matt McGee on October 25, 2012 0 Comments
Two Sample Editorial Calendars for Bloggers

Been wondering where to get a sample editorial calendar for your blog? Just this week I found two very good ones, and both are free. Arnie Kuenn of Vertical Measures shared one in his recent Marketing Land article, Developing Your Editorial Content Calendar For 2013. That’s a good article, but if you just want the [...]

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How to Create Local Content for Multiple Cities

Filed in Blogging, MY BEST POSTS, SEO by Matt McGee on October 10, 2012 27 Comments
How to Create Local Content for Multiple Cities

Maybe this describes your small business, or a client’s small business: 1.) You know you need to create great, unique content so you can target relevant local keywords and attract new search traffic. 2.) You offer the same (or very similar) products/services in multiple cities. 3.) You’re struggling with how to combine #1 and #2 [...]

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Where & How to Start a Business Blog

Filed in Blogging by Matt McGee on October 1, 2012 7 Comments
Where & How to Start a Business Blog

Don’t screw this up. Starting a business blog the wrong way or in the wrong place can have serious, long-term negative effects on your success. For example, you could spend three years blogging and end up with no equity to show for it. Ouch. You know about the benefits of blogging and you’re ready to [...]

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Beyond Akismet: Try This WordPress Plugin to Keep Spammy Comments Off Your Blog

Filed in Blogging by Matt McGee on September 12, 2012 4 Comments
Beyond Akismet: Try This WordPress Plugin to Keep Spammy Comments Off Your Blog

I hate blog comment spam. Hate it with a passion. I’m extremely vigilant in deleting comments that don’t add quality to the conversation around my articles and I happily zap things that look like spam, even if they otherwise fit my comment guidelines. The Akismet plugin does a fine job of blocking obvious comment spam, [...]

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SEO for Small Business Blogs: The 5-Part Series

Filed in Blogging, MY BEST POSTS, SEO by Matt McGee on September 7, 2012 1 Comment
SEO for Small Business Blogs: The 5-Part Series

With the publishing of yesterday’s article, the five-part series on small business blog SEO is complete. In the series, I spoke about the importance of internal linking — providing links on your blog to other content on your blog. I also talked about making it easy for others to link to your content. So, assuming [...]

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