Small Business Search Marketing

This is one of the most common questions small business owners and new bloggers ask. Blogging is uncharted territory. What should I write about? How often do I need to write? How long should a blog post be? Good questions all, but I’m focusing on the last one in this post.

First, though, I need to [...]

In addition to this blog, I also write Hyperlocal Blogger, a site dedicated to tips and discussion for local bloggers. If you’re a small/local business owner trying to reach your local community, blogging can be a great way to create content that interests potential customers.
Here’s a recap of some recent posts on Hyperlocal Blogger:

Legal Resources [...]

With my crazy travel schedule now winding down, I’ve been a bit more active blogging here on SBSM and also on HyperlocalBlogger.com. If you haven’t visited there recently, here’s a recap of some of the posts you may have missed:

Defining Hyperlocal – my thoughts on the discussion we had last week about what hyperlocal means [...]

The folks at HubSpot did a little digging into their client stats to compare how companies without a blog fare against companies that have a blog. The results, after looking at more than 1,500 companies, are pretty staggering. Companies with a blog have:

55% more visitors
97% more inbound links
434% more indexed pages

Blogging isn’t for everyone, but [...]

Found this one on the US News & World Report web site — it cites a study of 1,210 small businesses with fewer than 100 employees:
While celebrities and the under 25-year-old population are flocking to Twitter, small business owners are just realizing the full potential of blogging. Use of blogs for specific business purposes more [...]

I don’t know how many Kindle users there are, and I don’t know what percentage of them own a Kindle so they can read blogs. And of that group, I don’t know what percentage of them want to read a blog about small business search marketing on their Kindle.
But I do know that, when [...]

Blog search is supposed to be about freshness and timeliness, at least to some degree. That’s why we have blog search engines like Technorati, and why Google has a separate blogs-only search engine. Blog content is supposed to be a little different, a little more focused on what’s going on now.
But when it comes [...]

Haven’t been over to Hyperlocal Blogger lately? No worries. Here’s a look at some of what’s been said on my other blog.
Review: MapPress Google Maps Plugin
Recently discovered this excellent WordPress plugin that makes it super simple to insert and customize a Google Map into your blog posts. I’ve tried several plugins like this, and this [...]