Blogging

7 Traits of a Great Business Blog

Filed in Blogging, MY BEST POSTS by Matt McGee on February 10, 2013 12 Comments
7 Traits of a Great Business Blog

I don’t think there’s a formula or recipe for business blogging success, but I do think there are some traits that are common to great company blogs. You don’t need to have all of these things, but I think your chances of having a successful business blog will be better if at least several of [...]

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7 Keyword Research Tools for Bloggers

Filed in Blogging, MY BEST POSTS, SEO, SEO & Web Tools by Matt McGee on February 1, 2013 14 Comments
7 Keyword Research Tools for Bloggers

I don’t always care about SEO with every blog post that I write. That’s because I’m not always trying to hit a home run with everything I publish. But when you do care about SEO, and you’re aiming to write a great piece of evergreen content — something that will stand the test of time [...]

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The #1 Problem with Local Blogging & Local Content

Filed in Blogging, MY BEST POSTS, Web Site Content by Matt McGee on January 22, 2013 16 Comments
The #1 Problem with Local Blogging & Local Content

In a word: Conversion. That’s the main problem with local blogging and local content. It’s often easy to get local traffic to your website or blog, but in a lot of cases, you’re going to have trouble converting that traffic into customers. Don’t get me wrong. I’m generally a big believer in local blogging but, [...]

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Why Local Blogging Works

Filed in Blogging, MY BEST POSTS by Matt McGee on December 26, 2012 4 Comments
Why Local Blogging Works

Blogging is great, but does local blogging also work? If you’re a small/local business owner, that’s a smart question to ask if you’re thinking about using a local blog as a marketing tool. Note: I’m using the term “local blog” to refer to a blog where the main focus is local content. Real estate agents, [...]

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Best Time to Publish Blog Posts? Sunday at 2:37 p.m. [Proof]

Filed in Blogging, MY BEST POSTS by Matt McGee on November 29, 2012 11 Comments
Best Time to Publish Blog Posts? Sunday at 2:37 p.m. [Proof]

One of those “this is the best time to publish blog posts” articles (an old one) was making the rounds on Twitter today, and I couldn’t resist the urge to throw cold water on the concept. As I’ve said before, I think the whole concept is a load of crap. It turns out that, just [...]

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SBSM Mailbag: How & When to Move a Blog from One Domain to Another?

Filed in Blogging, SEO by Matt McGee on November 16, 2012 3 Comments
SBSM Mailbag: How & When to Move a Blog from One Domain to Another?

Chase R. recently emailed with a question about small business blogging: We’re a local business and our main jewelry ecommerce site (www.thediamondstore.com) has been around for quite some time. A little over a year ago when we revised our website, we launched a WordPress blog at a new domain (www.jewelrywiseblog.com). Oops. Well, I’ve been writing [...]

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