Blogging

I Wish I’d Written This Post

Filed in Blogging by Matt McGee on July 1, 2013 1 Comment
I Wish I’d Written This Post

If you’re blogging and/or just producing content to market your business (and I certainly hope you are!), this post by Andy Sernovitz perfectly sums up what you want to be doing and why: Everything you need to know about content marketing in 100 words I wish I’d written that. It’s really short, so I’m not [...]

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How to Promote Old Blog Content (SBSM Mailbag)

Filed in Blogging, MY BEST POSTS by Matt McGee on June 10, 2013 9 Comments
How to Promote Old Blog Content (SBSM Mailbag)

Anthony P. responded to my recent invite to send topics/questions with a question about keeping old blog content alive: I’m always interested in curating content as well as the notion of reprising older content, if that is even something worth doing. I understand the notion of evergreen content, but think about movies, records, pieces of [...]

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7 Building Blocks for Starting a Small Business Blog

Filed in Blogging, MY BEST POSTS by Matt McGee on May 29, 2013 10 Comments
7 Building Blocks for Starting a Small Business Blog

I’ve written a lot of articles in the last couple years for small business bloggers. In going through them, it seems like the best ones fit into seven areas that I believe can serve as a guide for any business that’s just starting a new company blog. (And can serve as a reminder, perhaps, for [...]

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How Often Should I Blog?

Filed in Blogging by Matt McGee on May 21, 2013 22 Comments
How Often Should I Blog?

The tweetable answer to the “How often should I blog?” question is this: Blog as often as possible, as long as you’re writing content that offers value to readers. But obviously there’s more nuance involved in answering this question, so let’s dive a little deeper into the benefits of regular blogging. My Usual Advice: Two [...]

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7 Lessons from 7 Years of Blogging

Filed in Blogging, MY BEST POSTS by Matt McGee on April 20, 2013 18 Comments
7 Lessons from 7 Years of Blogging

This blog turned seven years old on Thursday. It began on April 18, 2006 with a poorly-optimized and completely forgettable blog post that I titled not after a U2 song, but after a Rolling Stones song: Start Me Up. That same day, I posted a second article — about the blogroll I used to maintain. [...]

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What Google Reader’s Shut Down Means For Bloggers & Publishers

Filed in Blogging, MY BEST POSTS by Matt McGee on March 18, 2013 3 Comments
What Google Reader’s Shut Down Means For Bloggers & Publishers

There’s been a lot of crying and screaming in the past few days since Google said it would close Google Reader on July 1st. Personally, it’s a hassle for those of us that rely on RSS for collecting information from our favorite blogs and websites. But what does it mean professionally? Let’s put our blogger/publisher [...]

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