By Matt McGee on Dec 30, 2008 in Blogging, Statistics | 4 Comments
Small business owners might see a chart like this and decide that starting a blog is overrated:
That’s from an eMarketer article today that actually spins the data positively: 47% of the online population reads blogs. The flip side is that big bottom line — the 53% that don’t, according to this survey.
The problem with this [...]
By Matt McGee on Nov 11, 2008 in Blogging | 0 Comments
I don’t do much promotion of HyperlocalBlogger.com on this blog, but it occurs to me that I should. The intersection of small business marketing, blogs, and local search is certainly in the ballpark for what I cover here on Small Business Search Marketing, so I have to assume there’s interest here in what’s happening on [...]
By Matt McGee on Aug 25, 2008 in Blogging | 0 Comments
Just a quick heads up to let you know that I’ve started a five-part series on HyperlocalBlogger.com that might be of interest to any small business considering using a local blog for marketing purposes:
Starting a Hyperlocal Blog
That’s the introductory post for the whole series, and will be updated as new articles are published each day.
Oh, [...]
By Matt McGee on Aug 4, 2008 in Blogging | 8 Comments
My eyes opened wide and my eyebrows raised high while reading this list of planned features in WordPress 2.7 on the Weblog Tools Collection blog. Tucked down in the middle of an otherwise uneventful list is this item:
Default Sitemaps - WordPress 2.7 will include a default sitemap creator, which will create Google XML sitemaps for [...]
By Matt McGee on Jun 24, 2008 in Blogging, Local Search | 13 Comments
Multiple author blogs … Multi-topic blogs … Blog/Web site convergence … these are a few of the emerging blog trends that Darren Rowse recently identified on ProBlogger.net. I agree with him on all counts.
I’d also like to suggest a sixth trend be added to the discussion: Hyperlocal blogging, which I wrote about briefly last month: [...]
By Matt McGee on Jun 17, 2008 in Blogging | 1 Comment
When you leave your first comment here on SBS, I send out a “thank you” email that goes like this:
Hi (your name here),
Just wanted to drop a quick note to say THANKS for leaving your first comment on Small Business SEM. I always like to see new voices speaking up on the blog.
The easiest way [...]