MY BEST POSTS

You Want New SEO Tactics? I Got Your “New” SEO Tactics Right Here

Filed in MY BEST POSTS, SEO by Matt McGee on July 24, 2012 15 Comments
You Want New SEO Tactics? I Got Your “New” SEO Tactics Right Here

Someone posted this question on Yahoo Answers last week: This will go over like a lead balloon, but here’s my reply: There are no new SEO tactics. At least none that are likely to have staying power. Why? Because so much SEO over the past couple years has been a race to the bottom, a [...]

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Google’s Big Risk with Reviews: Using a 30-Point Scale

Filed in Google, Local Search, MY BEST POSTS by Matt McGee on July 13, 2012 11 Comments
Google’s Big Risk with Reviews: Using a 30-Point Scale

I recently downloaded the new Google+ Local app, and this was the first screen I saw when I launched it: This should tell you one thing loud and clear: Google is well aware of the risk that it’s taking with its new approach to reviews. By getting rid of the traditional five-star scale and implementing [...]

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Better Than Link Building: Authority Building with HARO

Better Than Link Building: Authority Building with HARO

Confession: In almost four years of working with one of my clients, we’ve only done six hours of traditional link building.* Total. That was spread across April and May of 2010. Haven’t done any since then, and don’t plan to ever again. Why? Because it didn’t produce a high enough ROI (return on investment) to [...]

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Rethinking the Title Tag for 2012 (and beyond)

Filed in MY BEST POSTS, SEO by Matt McGee on June 11, 2012 21 Comments
Rethinking the Title Tag for 2012 (and beyond)

(Note: This article was aided, in part, by a recent conversation with the inestimable Mike Blumenthal. Thanks, Mike.) Is it time to rethink how we do title tags? (AKA page titles, AKA the Title element in an HTML document) I think so. And maybe you’ll agree after I share why I’m rethinking things myself. First, [...]

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The Fallacy of Timing Blog Posts & Social Media Updates

Filed in Blogging, MY BEST POSTS, Social Media by Matt McGee on May 11, 2012 15 Comments
The Fallacy of Timing Blog Posts & Social Media Updates

Studies that claim to tell you when the best time to publish a blog post or share content socially are, in my opinion, mostly a load of crap. That’s my opinion, and I’m sticking with it. You’ve probably seen these studies and statistics. The folks at Bit.ly (a service I like and use) just shared [...]

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8 Common Twitter Questions from Small Business Owners

Filed in MY BEST POSTS, Social Media by Matt McGee on May 4, 2012 10 Comments
8 Common Twitter Questions from Small Business Owners

Confession: I’ve spent more time doing social media marketing in the past three years than doing local SEO/marketing. (Maybe that’s why my GetListed.org Local University friends put me on the social media “beat.”) In my experience, Twitter is more of a mystery to small business owners than Facebook is; that’s probably because they’re already familiar [...]

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