MY BEST POSTS

How to Create Local Content for Multiple Cities

Filed in Blogging, MY BEST POSTS, SEO by Matt McGee on October 10, 2012 27 Comments
How to Create Local Content for Multiple Cities

Maybe this describes your small business, or a client’s small business: 1.) You know you need to create great, unique content so you can target relevant local keywords and attract new search traffic. 2.) You offer the same (or very similar) products/services in multiple cities. 3.) You’re struggling with how to combine #1 and #2 [...]

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SEO for Small Business Blogs: The 5-Part Series

Filed in Blogging, MY BEST POSTS, SEO by Matt McGee on September 7, 2012 1 Comment
SEO for Small Business Blogs: The 5-Part Series

With the publishing of yesterday’s article, the five-part series on small business blog SEO is complete. In the series, I spoke about the importance of internal linking — providing links on your blog to other content on your blog. I also talked about making it easy for others to link to your content. So, assuming [...]

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4 Reasons Small Businesses Should Have a Blog

Filed in Blogging, MY BEST POSTS by Matt McGee on August 17, 2012 11 Comments
4 Reasons Small Businesses Should Have a Blog

It’s okay to not have a blog. But the benefits of having a blog — a good one — are so dramatic that I can’t imagine why any small business owner would prioritize other social efforts above it. Here are four reasons that small businesses should be blogging. Blogs Show Your Human Side You know [...]

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You Want New SEO Tactics? I Got Your “New” SEO Tactics Right Here

Filed in MY BEST POSTS, SEO by Matt McGee on July 24, 2012 15 Comments
You Want New SEO Tactics? I Got Your “New” SEO Tactics Right Here

Someone posted this question on Yahoo Answers last week: This will go over like a lead balloon, but here’s my reply: There are no new SEO tactics. At least none that are likely to have staying power. Why? Because so much SEO over the past couple years has been a race to the bottom, a [...]

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Google’s Big Risk with Reviews: Using a 30-Point Scale

Filed in Google, Local Search, MY BEST POSTS by Matt McGee on July 13, 2012 11 Comments
Google’s Big Risk with Reviews: Using a 30-Point Scale

I recently downloaded the new Google+ Local app, and this was the first screen I saw when I launched it: This should tell you one thing loud and clear: Google is well aware of the risk that it’s taking with its new approach to reviews. By getting rid of the traditional five-star scale and implementing [...]

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Better Than Link Building: Authority Building with HARO

Better Than Link Building: Authority Building with HARO

Confession: In almost four years of working with one of my clients, we’ve only done six hours of traditional link building.* Total. That was spread across April and May of 2010. Haven’t done any since then, and don’t plan to ever again. Why? Because it didn’t produce a high enough ROI (return on investment) to [...]

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