MY BEST POSTS

Gone supplemental in Google? Get out….

Filed in Google, MY BEST POSTS, Web Site Content by Matt McGee on July 20, 2006 1 Comment
Gone supplemental in Google? Get out….

I just replied to a post on the Small Business Ideas forum about Google’s supplemental index, and how to get out of it … and it occurs to me that the post I wrote is far and away the most extensive thing I’ve ever written on the subject. So I’m posting here on SBS to [...]

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What’s on your (site) menu?

Filed in MY BEST POSTS, SEO, Web Design by Matt McGee on July 11, 2006 0 Comments
What’s on your (site) menu?

All the search marketing in the world won’t matter if the traffic you acquire arrives at a lousy web page/site. Traffic that matters is traffic that converts. You want people to do something when they get to your site; it might be buying a widget or joining a newsletter or downloading a white paper or [...]

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Where are your customers?

Filed in MY BEST POSTS, PPC Advertising, Social Media by Matt McGee on June 26, 2006 1 Comment
Where are your customers?

I’m on vacation at the moment, and yesterday we paid a visit to the March Airfield Museum, a great place to see old military aircraft and learn about history. As we were walking out, I noticed 3-4 display racks with tourist-related information — hotel coupons and things like that. And I thought, “That’s pretty smart. [...]

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How to Market on Flickr

Filed in MY BEST POSTS, Social Media by Matt McGee on June 15, 2006 1 Comment
How to Market on Flickr

(Ed. note: This was originally published on June 15, 2006, as an “article” — something separate from the blog. It’s now being republished as a blog post on July 5, 2012, but with the original date intact, because I’m removing the Articles section of this blog. The facts and statistics mentioned below are from 2006 [...]

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Yahoo Updates Webmaster Help

Filed in MY BEST POSTS, SEO, Web Site Content, Yahoo by Matt McGee on June 5, 2006 0 Comments
Yahoo Updates Webmaster Help

Looks like Yahoo has updated and reorganized its Search/Webmaster help pages, which are worth reading for the small business owner/webmaster. I’d point out these pages in particular as worth reading, esp. if you’re new to the web development / SEO / SEM arena: Yahoo! Search Content Quality GuidelinesNice summary of DOs and DON’Ts. How do [...]

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12 Rules of Email Marketing

Filed in MY BEST POSTS, Small Biz Marketing by Matt McGee on May 16, 2006 0 Comments
12 Rules of Email Marketing

Let’s step a bit outside of the strict search engine realm into the larger online marketing arena…. If you have a business web site, you should have a mailing list. If you’re just starting out, and don’t have a lot of traffic or customers yet, then you should be planning on having a list and [...]

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