MY BEST POSTS

Image SEO in 6 Steps

Filed in MY BEST POSTS, SEO by Matt McGee on August 24, 2006 1 Comment
Image SEO in 6 Steps

Have a web site that’s heavy on photos? Want to optimize those images for better search engine visibility? I’ll risk the duplicate content police and copy what I just wrote at the Small Business Ideas Forum: Six steps for image search engine optimization. Very Important Factors 1.) Use keywords in the file name of the [...]

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Barriers to entry … or opportunities?

Filed in MY BEST POSTS, SEM, SEO, Small Biz Marketing by Matt McGee on August 22, 2006 6 Comments
Barriers to entry … or opportunities?

Can small businesses compete in the current search marketing environment? That was the question I addressed in my presentation earlier this month at SES in San Jose. Regular readers of Small Business SEM will remember that my answer was “Yes,” with a combination of working smarter, working harder, and being more creative. If you read [...]

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The geeks shall inherit the Web

Filed in Google, Link Building, MY BEST POSTS, Social Media, Yahoo by Matt McGee on August 1, 2006 0 Comments
The geeks shall inherit the Web

You may not realize it, but the geeks pretty much own your site right now. They own your link profile — both the quality and quantity of inbound links you get. And that means they own your search engine rankings … your SE traffic … and so forth. Follow me on this. I’m sure you [...]

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Gone supplemental in Google? Get out….

Filed in Google, MY BEST POSTS, Web Site Content by Matt McGee on July 20, 2006 1 Comment
Gone supplemental in Google? Get out….

I just replied to a post on the Small Business Ideas forum about Google’s supplemental index, and how to get out of it … and it occurs to me that the post I wrote is far and away the most extensive thing I’ve ever written on the subject. So I’m posting here on SBS to [...]

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What’s on your (site) menu?

Filed in MY BEST POSTS, SEO, Web Design by Matt McGee on July 11, 2006 0 Comments
What’s on your (site) menu?

All the search marketing in the world won’t matter if the traffic you acquire arrives at a lousy web page/site. Traffic that matters is traffic that converts. You want people to do something when they get to your site; it might be buying a widget or joining a newsletter or downloading a white paper or [...]

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Where are your customers?

Filed in MY BEST POSTS, PPC Advertising, Social Media by Matt McGee on June 26, 2006 1 Comment
Where are your customers?

I’m on vacation at the moment, and yesterday we paid a visit to the March Airfield Museum, a great place to see old military aircraft and learn about history. As we were walking out, I noticed 3-4 display racks with tourist-related information — hotel coupons and things like that. And I thought, “That’s pretty smart. [...]

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