MY BEST POSTS

The SBS Interview: Jon Glick, pt. 1

Filed in Interviews, MY BEST POSTS by Matt McGee on October 29, 2006 4 Comments
The SBS Interview: Jon Glick, pt. 1

It was about 4:45 pm on August 9th. I was leaving the Search Engine Strategies Conference in San Jose, both arms full with my laptop in one and a goody bag in the other. I turned away from the main stairs and headed toward the elevator. As I approached, I saw a guy in dark [...]

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The Best “About Us” Page I’ve Ever Seen

Filed in MY BEST POSTS, Web Site Content by Matt McGee on October 25, 2006 8 Comments
The Best “About Us” Page I’ve Ever Seen

I was doing some research today and came across the best “About Us” page I’ve ever seen: Indiebride.com | Our Vow What I love about it, firstly, is that it’s called “Our Vow” instead of “About Us” — makes a great impression, doesn’t it? They’re making a vow? To me? Cool. I also love that [...]

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Linkbaiting for Small Businesses (or, What I Learned Last Week)

Filed in Link Building, MY BEST POSTS by Matt McGee on September 26, 2006 4 Comments
Linkbaiting for Small Businesses (or, What I Learned Last Week)

Last week I broke one of my own rules for Small Business SEM: I wrote a post that had zero valuable marketing content for small businesses. The post I’m referring to, you can probably guess, is Top 21 Signs You Need a Break from SEO. Small business owners were not the target audience for that [...]

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Top 21 Signs You Need a Break from SEO

Filed in MY BEST POSTS, SEO by Matt McGee on September 22, 2006 35 Comments
Top 21 Signs You Need a Break from SEO

1) You wish the people who do movie credits would start spelling stunt dubl the right way. 2) When helping a client find the right domain, you suggest she add “moz” to the legal business name. 3) The S, E, and O keys on your keyboard are broken. 4) When your son tells you he [...]

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8 Simple Steps to Make a Page More “Local”

Filed in Local Search, MY BEST POSTS by Matt McGee on September 6, 2006 18 Comments
8 Simple Steps to Make a Page More “Local”

You know that local search is poised for big growth, and hopefully you’re taking advantage of local search marketing options. But local search is still in its infancy and is a “mess,” as Greg Sterling described it at SES San Jose. Little is known about the local search algorithms in use at Google, Yahoo!, and [...]

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The 4 Most Underrated Pages on Your Web Site

Filed in MY BEST POSTS, SEO, Web Design, Web Site Content by Matt McGee on August 30, 2006 1 Comment
The 4 Most Underrated Pages on Your Web Site

Missed opportunities. I see them all the time when working with business owners who didn’t get it right with Web Site 1.0. Sometimes the problem stems from not sharing information the right way; sometimes from not sharing it at all. In this post, I’m going to introduce you to the four most underrated pages on [...]

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