MY BEST POSTS

Top 21 Signs You Need a Break from SEO

Filed in MY BEST POSTS, SEO by Matt McGee on September 22, 2006 35 Comments
Top 21 Signs You Need a Break from SEO

1) You wish the people who do movie credits would start spelling stunt dubl the right way. 2) When helping a client find the right domain, you suggest she add “moz” to the legal business name. 3) The S, E, and O keys on your keyboard are broken. 4) When your son tells you he [...]

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8 Simple Steps to Make a Page More “Local”

Filed in Local Search, MY BEST POSTS by Matt McGee on September 6, 2006 18 Comments
8 Simple Steps to Make a Page More “Local”

You know that local search is poised for big growth, and hopefully you’re taking advantage of local search marketing options. But local search is still in its infancy and is a “mess,” as Greg Sterling described it at SES San Jose. Little is known about the local search algorithms in use at Google, Yahoo!, and [...]

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The 4 Most Underrated Pages on Your Web Site

Filed in MY BEST POSTS, SEO, Web Design, Web Site Content by Matt McGee on August 30, 2006 1 Comment
The 4 Most Underrated Pages on Your Web Site

Missed opportunities. I see them all the time when working with business owners who didn’t get it right with Web Site 1.0. Sometimes the problem stems from not sharing information the right way; sometimes from not sharing it at all. In this post, I’m going to introduce you to the four most underrated pages on [...]

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Image SEO in 6 Steps

Filed in MY BEST POSTS, SEO by Matt McGee on August 24, 2006 1 Comment
Image SEO in 6 Steps

Have a web site that’s heavy on photos? Want to optimize those images for better search engine visibility? I’ll risk the duplicate content police and copy what I just wrote at the Small Business Ideas Forum: Six steps for image search engine optimization. Very Important Factors 1.) Use keywords in the file name of the [...]

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Barriers to entry … or opportunities?

Filed in MY BEST POSTS, SEM, SEO, Small Biz Marketing by Matt McGee on August 22, 2006 6 Comments
Barriers to entry … or opportunities?

Can small businesses compete in the current search marketing environment? That was the question I addressed in my presentation earlier this month at SES in San Jose. Regular readers of Small Business SEM will remember that my answer was “Yes,” with a combination of working smarter, working harder, and being more creative. If you read [...]

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The geeks shall inherit the Web

Filed in Google, Link Building, MY BEST POSTS, Social Media, Yahoo by Matt McGee on August 1, 2006 0 Comments
The geeks shall inherit the Web

You may not realize it, but the geeks pretty much own your site right now. They own your link profile — both the quality and quantity of inbound links you get. And that means they own your search engine rankings … your SE traffic … and so forth. Follow me on this. I’m sure you [...]

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