MY BEST POSTS

The SBS Interview: Andrew Goodman

Filed in Interviews, MY BEST POSTS, PPC Advertising by Matt McGee on January 10, 2007 2 Comments
The SBS Interview: Andrew Goodman

SEO is difficult enough for many small business owners. PPC? Forget it. I speak from experience: Explaining ideas like bidding on keywords, click-through rates, daily limits, and monthly budgets is no easy task. (And that was long before the phrase “Quality Score” came into play.) But difficult or not, pay-per-click advertising is a necessity for [...]

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The #1 SEO and Marketing Tactic for 2007

Filed in MY BEST POSTS, SEO by Matt McGee on January 1, 2007 12 Comments
The #1 SEO and Marketing Tactic for 2007

Let’s cut to the chase: The No. 1 SEO and marketing tactic that you need to focus on in 2007 is trust. Not rankings. Not Diggs. Not PageRank. Not writing great articles. Not linkbait. Not social media. Trust. The problem with this is that trust is not something you can easily quantify, and your supervisor [...]

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The SBS Interview: Lee Odden

Filed in Interviews, MY BEST POSTS, PR/Media Relations by Matt McGee on December 20, 2006 7 Comments
The SBS Interview: Lee Odden

Like water and oil, “small business” and “public relations” don’t mix very well, and don’t mix very often. In the rare occasions that I’ve worked with a small business owner who wanted to try public relations, the client’s idea of PR involved sending out a press release and crossing his/her fingers, hoping for the best. [...]

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The SBS Interview: Jon Glick, pt. 3

Filed in Interviews, MY BEST POSTS by Matt McGee on November 12, 2006 1 Comment
The SBS Interview: Jon Glick, pt. 3

I met Jon Glick in San Jose this past August at the Search Engine Strategies conference. He spoke on the “Search Engine Algorithm Research” panel, and I was fortunate to bump into him one afternoon on the way out of the convention center. We spoke for about 15 minutes about all kinds of search-related topics, [...]

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The SBS Interview: Jon Glick, pt. 2

Filed in Interviews, MY BEST POSTS by Matt McGee on November 5, 2006 5 Comments
The SBS Interview: Jon Glick, pt. 2

With 15 years experience in the search industry — including several years as a key member of the Yahoo! search team and now as Senior Director of Product Search and Comparison Shopping for the shopping search engine Become.com — Jon Glick knows how search engine algorithms work. He speaks on the subject regularly at SES [...]

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Optimizing PDFs for SEO

Filed in MY BEST POSTS, SEO, Web Site Content by Matt McGee on October 31, 2006 27 Comments
Optimizing PDFs for SEO

A couple years ago, while I was working at OWT, one of our clients was launching a new product — but they weren’t the only company doing so. One of their main competitors was launching the same product, sourced from the same manufacturer. The product didn’t have much search history. It also didn’t have much [...]

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