MY BEST POSTS

The SBS Interview: Jon Glick, pt. 3

Filed in Interviews, MY BEST POSTS by Matt McGee on November 12, 2006 1 Comment
The SBS Interview: Jon Glick, pt. 3

I met Jon Glick in San Jose this past August at the Search Engine Strategies conference. He spoke on the “Search Engine Algorithm Research” panel, and I was fortunate to bump into him one afternoon on the way out of the convention center. We spoke for about 15 minutes about all kinds of search-related topics, [...]

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The SBS Interview: Jon Glick, pt. 2

Filed in Interviews, MY BEST POSTS by Matt McGee on November 5, 2006 5 Comments
The SBS Interview: Jon Glick, pt. 2

With 15 years experience in the search industry — including several years as a key member of the Yahoo! search team and now as Senior Director of Product Search and Comparison Shopping for the shopping search engine Become.com — Jon Glick knows how search engine algorithms work. He speaks on the subject regularly at SES [...]

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Optimizing PDFs for SEO

Filed in MY BEST POSTS, SEO, Web Site Content by Matt McGee on October 31, 2006 27 Comments
Optimizing PDFs for SEO

A couple years ago, while I was working at OWT, one of our clients was launching a new product — but they weren’t the only company doing so. One of their main competitors was launching the same product, sourced from the same manufacturer. The product didn’t have much search history. It also didn’t have much [...]

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The SBS Interview: Jon Glick, pt. 1

Filed in Interviews, MY BEST POSTS by Matt McGee on October 29, 2006 4 Comments
The SBS Interview: Jon Glick, pt. 1

It was about 4:45 pm on August 9th. I was leaving the Search Engine Strategies Conference in San Jose, both arms full with my laptop in one and a goody bag in the other. I turned away from the main stairs and headed toward the elevator. As I approached, I saw a guy in dark [...]

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The Best “About Us” Page I’ve Ever Seen

Filed in MY BEST POSTS, Web Site Content by Matt McGee on October 25, 2006 8 Comments
The Best “About Us” Page I’ve Ever Seen

I was doing some research today and came across the best “About Us” page I’ve ever seen: Indiebride.com | Our Vow What I love about it, firstly, is that it’s called “Our Vow” instead of “About Us” — makes a great impression, doesn’t it? They’re making a vow? To me? Cool. I also love that [...]

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Linkbaiting for Small Businesses (or, What I Learned Last Week)

Filed in Link Building, MY BEST POSTS by Matt McGee on September 26, 2006 4 Comments
Linkbaiting for Small Businesses (or, What I Learned Last Week)

Last week I broke one of my own rules for Small Business SEM: I wrote a post that had zero valuable marketing content for small businesses. The post I’m referring to, you can probably guess, is Top 21 Signs You Need a Break from SEO. Small business owners were not the target audience for that [...]

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