Category: MY BEST POSTS
CitySearch Testing New Business Profile Page
If you don’t follow CitySearch on Twitter, you may have missed the news that they’re testing new business profile pages. There’s nothing more available than that tweet, so we don’t know if the new page is 10% done or 90% done … but it’s still interesting to have a look at the changes on the [...]
A Simple Sample Editorial Calendar to Keep Your Blogging on Schedule
Blogging’s hard. I know that very well. It’s why I recently wrote that series, 5 Ways To Find New Blog Content. But finding content is only part of the challenge of blogging. Another part is scheduling — more specifically, being a consistent blogger. That’s where an editorial calendar comes in.
Google, Yelp and Why Review Counts are Meaningless
Google has been copying Yelp’s approach to “social local” for some time now, with things like its Hotpot ratings/reviews service, the creation of “community managers” that work on the ground in several cities to increase awareness and usage of Google Places and several other things that I detailed on Search Engine Land a little while [...]
Series: 5 Ways To Find New Blog Content
“But I don’t know what to write about!” Bet you’ve heard (or said) that one plenty of times. Or maybe even said it plenty of times yourself. As my friend (and fellow GetListed.org Local University faculty member) Ed Reese says in his presentations, “Blogging’s haaaaard.” True ‘dat. There are a lot of things that make [...]
Keyword Research: Did You Dive Deep Enough?
My personal blog, MattMcGee.com is ranking in the Top Ten of Google’s search results for at least one keyword related to a major hotel resort on Maui. It’s not because my blog is some SEO powerhouse; it’s because the hotel committed a common SEO mistake: It didn’t dive deep enough with its keyword research and [...]
SBSM Mailbag: Four URLs, But Only One Page … Duplicate Content?
In 10-12 years of doing SEO, this is one of the most common problems I’ve seen when doing site audits. A website has one page of content that’s available at several different URLs. SBSM reader Keith M. took me up on the recent post where I asked for mailbag questions, and sent this in for [...]
Google Places Turns 1: What’s Working, What’s Not
Google Places turned a year old this week, which is kinda like 10 years in Internet time. And, like many 10-year-olds, Google Places is getting to that stage between being a cute kid and a troublesome teenager. (Apologies to my 13-year-old son.) It’s been quite a first year for Google Places — a year filled [...]
In 2011, Online Success Is As Simple As This
Online success is not rocket science. If anyone tries to tell you that it’s complicated, ignore them. Whether you’re selling products online or generating leads for your service, success is as simple as this:
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