MY BEST POSTS

What Google Reader’s Shut Down Means For Bloggers & Publishers

Filed in Blogging, MY BEST POSTS by Matt McGee on March 18, 2013 3 Comments
What Google Reader’s Shut Down Means For Bloggers & Publishers

There’s been a lot of crying and screaming in the past few days since Google said it would close Google Reader on July 1st. Personally, it’s a hassle for those of us that rely on RSS for collecting information from our favorite blogs and websites. But what does it mean professionally? Let’s put our blogger/publisher [...]

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How To: Use Twitter as a Listening Station

Filed in MY BEST POSTS, Social Media by Matt McGee on March 14, 2013 3 Comments
How To: Use Twitter as a Listening Station

Twitter can be a tough nut for small businesses to crack. You send out tweet after tweet after tweet and … nothing. (This is why Twitter has been doing small biz education and on-boarding for a while now.) So if being active isn’t working, try being passive. Passive? Yes. I mean: use Twitter as a [...]

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7 Traits of a Great Business Blog

Filed in Blogging, MY BEST POSTS by Matt McGee on February 10, 2013 12 Comments
7 Traits of a Great Business Blog

I don’t think there’s a formula or recipe for business blogging success, but I do think there are some traits that are common to great company blogs. You don’t need to have all of these things, but I think your chances of having a successful business blog will be better if at least several of [...]

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7 Keyword Research Tools for Bloggers

Filed in Blogging, MY BEST POSTS, SEO, SEO & Web Tools by Matt McGee on February 1, 2013 14 Comments
7 Keyword Research Tools for Bloggers

I don’t always care about SEO with every blog post that I write. That’s because I’m not always trying to hit a home run with everything I publish. But when you do care about SEO, and you’re aiming to write a great piece of evergreen content — something that will stand the test of time [...]

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The #1 Problem with Local Blogging & Local Content

Filed in Blogging, MY BEST POSTS, Web Site Content by Matt McGee on January 22, 2013 16 Comments
The #1 Problem with Local Blogging & Local Content

In a word: Conversion. That’s the main problem with local blogging and local content. It’s often easy to get local traffic to your website or blog, but in a lot of cases, you’re going to have trouble converting that traffic into customers. Don’t get me wrong. I’m generally a big believer in local blogging but, [...]

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Why Local Blogging Works

Filed in Blogging, MY BEST POSTS by Matt McGee on December 26, 2012 4 Comments
Why Local Blogging Works

Blogging is great, but does local blogging also work? If you’re a small/local business owner, that’s a smart question to ask if you’re thinking about using a local blog as a marketing tool. Note: I’m using the term “local blog” to refer to a blog where the main focus is local content. Real estate agents, [...]

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