MY BEST POSTS

The Glacial Rate of Change at Google Maps

Filed in Local Search, MY BEST POSTS by Matt McGee on March 20, 2007 7 Comments
The Glacial Rate of Change at Google Maps

While Google’s main SERPs are in a near-constant state of change, the recently added Google Maps Onebox display is an entirely different story. Since being introduced on January 29th, the new Maps display has changed very little on several searches I’ve been watching. This is, admittedly, an incredibly unscientific survey with a very small data [...]

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You Can Diversify, or You Can Die

You Can Diversify, or You Can Die

Small business owners: You must diversify. Over at Search Engine Roundtable, Barry uncovers a thread on WebmasterWorld about a small business owner who’s laying off employees for the first time in 8 years because organic traffic from Google is down 50%-70%. The writer explains: “Most all of our losses have come from our long tail [...]

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The Value of Ranking #1 in Dollars and Cents

Filed in MY BEST POSTS, SEO by Matt McGee on February 28, 2007 10 Comments
The Value of Ranking #1 in Dollars and Cents

How good is “good enough” for your SEO campaign? Do you pat yourself on the back when you’ve reached the first page on Google or Yahoo!? Do you stop and move on to the next keyword when you’ve cracked the top five? If the answer is “yes” to any of those questions, you could be [...]

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Google Maps push further into regular SERPs

Filed in Local Search, MY BEST POSTS by Matt McGee on January 29, 2007 3 Comments
Google Maps push further into regular SERPs

Big announcement today on the official Google Blog about the continuing merger of Maps/Local into Google’s regular SERPs. In a nutshell, Google reports that anytime you do a search that it recognizes as local, you’ll get a new “Onebox” that looks like this, with a map and three business listings: In its post, Google is [...]

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The Ultimate Guide to Building the Perfect Link

Filed in Link Building, MY BEST POSTS by Matt McGee on January 22, 2007 20 Comments
The Ultimate Guide to Building the Perfect Link

Here’s one of the most common conversations I had in almost 10 years of working with small business owners: Business Owner: “How come my site doesn’t show up in Google for ___________ (keyword)?” Me: “You need more links to your web site.” BO: “Links?” Me: “Yep. Links are like votes. The more links you get, [...]

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Launching a New Blog via MyBlogLog

Filed in Blogging, MY BEST POSTS by Matt McGee on January 15, 2007 4 Comments
Launching a New Blog via MyBlogLog

This is fun. See, most of what I do in my day job involves working with well-established companies and web sites, and either trying to fix what’s wrong or to improve what could be working better. And that’s fun, too. But I have a lab rat to play with at the moment, and it’s a [...]

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