MY BEST POSTS

Google Maps push further into regular SERPs

Filed in Local Search, MY BEST POSTS by Matt McGee on January 29, 2007 3 Comments
Google Maps push further into regular SERPs

Big announcement today on the official Google Blog about the continuing merger of Maps/Local into Google’s regular SERPs. In a nutshell, Google reports that anytime you do a search that it recognizes as local, you’ll get a new “Onebox” that looks like this, with a map and three business listings: In its post, Google is [...]

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The Ultimate Guide to Building the Perfect Link

Filed in Link Building, MY BEST POSTS by Matt McGee on January 22, 2007 20 Comments
The Ultimate Guide to Building the Perfect Link

Here’s one of the most common conversations I had in almost 10 years of working with small business owners: Business Owner: “How come my site doesn’t show up in Google for ___________ (keyword)?” Me: “You need more links to your web site.” BO: “Links?” Me: “Yep. Links are like votes. The more links you get, [...]

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Launching a New Blog via MyBlogLog

Filed in Blogging, MY BEST POSTS by Matt McGee on January 15, 2007 4 Comments
Launching a New Blog via MyBlogLog

This is fun. See, most of what I do in my day job involves working with well-established companies and web sites, and either trying to fix what’s wrong or to improve what could be working better. And that’s fun, too. But I have a lab rat to play with at the moment, and it’s a [...]

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The SBS Interview: Andrew Goodman

Filed in Interviews, MY BEST POSTS, PPC Advertising by Matt McGee on January 10, 2007 2 Comments
The SBS Interview: Andrew Goodman

SEO is difficult enough for many small business owners. PPC? Forget it. I speak from experience: Explaining ideas like bidding on keywords, click-through rates, daily limits, and monthly budgets is no easy task. (And that was long before the phrase “Quality Score” came into play.) But difficult or not, pay-per-click advertising is a necessity for [...]

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The #1 SEO and Marketing Tactic for 2007

Filed in MY BEST POSTS, SEO by Matt McGee on January 1, 2007 12 Comments
The #1 SEO and Marketing Tactic for 2007

Let’s cut to the chase: The No. 1 SEO and marketing tactic that you need to focus on in 2007 is trust. Not rankings. Not Diggs. Not PageRank. Not writing great articles. Not linkbait. Not social media. Trust. The problem with this is that trust is not something you can easily quantify, and your supervisor [...]

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The SBS Interview: Lee Odden

Filed in Interviews, MY BEST POSTS, PR/Media Relations by Matt McGee on December 20, 2006 7 Comments
The SBS Interview: Lee Odden

Like water and oil, “small business” and “public relations” don’t mix very well, and don’t mix very often. In the rare occasions that I’ve worked with a small business owner who wanted to try public relations, the client’s idea of PR involved sending out a press release and crossing his/her fingers, hoping for the best. [...]

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