Small Business Search Marketing

Janet Meiners wrote a good article Monday on Small Biz Trends: Practices of Top SEO Companies for Small Businesses. It’s designed to help small business owners understand the basic/minimum services that an SEO company/consultant should be providing.
But what about the cost of small business SEO? What should a small business expect to pay when [...]

We don’t live in a 5-star world. Think about it: Even your favorite restaurant messes up sometimes. Even your favorite doctor, grocery store, or book store has a bad day. We all do.
So why do small business owners think that negative reviews are the kiss of death online? Why do retailers, manufacturers, and local [...]

The structure of a Web site’s URLs can have a dramatic impact on crawlability, SEO, and user-friendliness. A good SEO already knows how to craft effective URLs, but web developers, IT staff, and management may not understand why the web address matters. In this article, I’ll share a list of best practices for choosing URLs [...]

This great question came in today from Mary Ann:
I am helping a small dance/fitness business with local SEO. Keyword research yields zero (0) search volumes (Keyword Discovery) for keyword terms once I add the location or any variation on the location/general area (Westport, Connecticut). Any suggestions as to the best keyword strategy in such cases?
My [...]

At SMX West a couple weeks ago, I moderated a unique session titled “Up Close with Google Blog Search.” I call it unique because there was only one speaker on the panel: Chris Pennock, Senior Software Engineer for Google Blog Search. As moderator, I also gave a brief, unscripted presentation of some things I researched [...]

Follow along here, please:
1.) On February 23, 2008, Jesse Heap of Pink Cake Box left a comment on this blog. We had a short conversation in the comments of that post.
About two weeks later, I sent Jesse an email telling him I wanted to profile his wife’s bakery and the way they were using new [...]