Category: MY BEST POSTS
![Google’s [Not Provided]: Assessing 2.5 Months of Analytics Damage](http://www.smallbusinesssem.com/wp-content/themes/wp-clear/scripts/timthumb.php?src=http://www.smallbusinesssem.com/wp-content/uploads/2012/01/google-not-provided-90x100.jpg&w=100&h=100&zc=1 "Google’s [Not Provided]: Assessing 2.5 Months of Analytics Damage")
Google’s [Not Provided]: Assessing 2.5 Months of Analytics Damage
The dust has settled a bit on Google’s decision to stop passing keyword referral data from searchers that are logged in to their Google accounts and using encrypted search by default. That began in mid-October and then ramped up a couple weeks later. At first, [not provided] represented a small percentage of overall traffic to [...]
Here’s Why Not to Buy Facebook Followers
The problem with buying Facebook followers is that it’s sometimes painfully obvious that you’ve done it. Like when “Santiago,” “Jonathan” and “Bruce” all have the same exact avatar. And when “Theodore” and “Wayne” also have the same avatar. And “Everett” and “Elmer,” too. And sometimes they all show up on your Facebook widget at the [...]
It’s Official: Static, Brochure-Ware Websites Are Dead
If you don’t have a content marketing strategy, you don’t have an online marketing strategy. I’ve been saying that for some time now, and I think it’s never been more true than it is today. If you want to succeed online in any industry that’s even remotely competitive, you must have an effective content marketing [...]
Photos Draw Most Facebook Interactions, Links Draw the Least
If you’re hoping to get fans/friends to interact with you more on Facebook (and you should be!), posting photos is the best way to go. The worst? Posting links. That’s something for small business owners to think about in light of Facebook’s Edgerank algorithm. Two recent studies came to this same conclusion about photos, link [...]
SEO’s Three Stages of Keyword Success
Small business owners: When you’re just launching a new website and getting started with SEO, it’s okay to feel like you’re walking around in dark cave. You don’t know what’s ahead nor what to expect. And you’re not sure if you’re going in the right direction. And that’s perfectly normal. Over time, though, things will [...]
B&H Photo Shows How To Convert Customers Into Fans & Followers
Question: Are you a fan/follower of every business you patronize? I’m guessing not. Do you follow your local grocery store on Twitter? Have you fanned the local shopping mall on Facebook? Converting customers into social media fans and followers isn’t always easy. I’d say there are six things, at minimum, that you have to do [...]
Creative Small Business Marketing, Episode 7
How do you reward your Facebook fans? Maybe you offer them discounts. Maybe you enter them into contests. Maybe you offer them exclusive content, or sneak previews of upcoming products or company news. That’s all pretty standard these days, right? That’s why I like how this Belgian furniture store has come up with something different, [...]
Two Simple Website Metrics for Small Businesses to Monitor
If you’re an analytics ninja, there are some amazing things you can coax out of analytics and turn into actionable SEO “to do” items. Unfortunately, many small business owners are not analytics ninjas. (That’s a reluctant ninja at right!) But they still need to measure their SEO work and the success of their overall online [...]
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