Small Business SEM

In the days after the SMX West conference last month, I recapped the “Local Search & Blended Results” session here on SBS, pointing out a comment from the Yahoo! speaker about the non-impact of reviews and ratings on the three local business listings that show up in Yahoo!’s Local Shortcut.
Problem is, I got the [...]

Are you into social media marketing? If so, Yahoo! Answers probably isn’t very high on your radar. Sites like digg, StumbleUpon, and del.icio.us are talked about much more often. But when used correctly, Yahoo! Answers can be a vital complement to a social marketing plan.
I’ve been using Yahoo! Answers for almost two years now; [...]

Update: The SEO Success Pyramid has been translated into Portuguese by Mariano Pesce.
————-
John Wooden, the greatest basketball coach ever, never talked to his teams about winning. He talked to them about preparation and about the process of becoming a great team.
Wooden’s philosophy on coaching (and life) is summed up in the “Pyramid of Success,” [...]

We spend so much time talking about what your SEO provider should and shouldn’t do, what strategies and tactics the SEO provider may or may not employ on your SEO campaign, what makes a great SEO provider, and so forth. Let’s talk about the other side of the equation: What should the client do? If [...]

Many of the best search marketers own or work for small businesses. They share great advice and articles about SEO, PPC, social media, local search, and more. But these folks also share a lot of great advice for small businesses indirectly — by the things they do in their own businesses. Here are eight pieces [...]

Answer: By turning their web site into a playground for shoppers like you and me.
Summary: Amazon has just launched Video Product Reviews, and its Amapedia wiki site is growing. The SEO impacts are obvious, as are the lessons for other retailers, big and small.
(read on for full story…)
Introducing Video Product Reviews
The User-Generated Content train continues [...]

If you’re an experienced search marketer, feel free to move along; there’s probably nothing here for you. This post is mostly for current (and future) clients, so that I have a place to refer them when we talk about what they’ll need to do some SEO-type work on their own.
Web Browser
It all begins with [...]

Back by popular demand, one year later! Here’s the 2007 version of “Signs You Need a Break from SEO.” Enjoy!
1.) In the middle of Sunday morning church services, you decide that The Ten Commandments are the original linkbait.
2.) You know the names of Danny Sullivan’s dog, Matt Cutts’ cat, and Matt’s other cat.
3.) You [...]