Category: MY BEST POSTS
Google’s [Not Provided]: Assessing 2.5 Months of Analytics Damage
The dust has settled a bit on Google’s decision to stop passing keyword referral data from searchers that are logged in to their Google accounts and using encrypted search by default. That began in mid-October and then ramped up a couple weeks later. At first, [not provided] represented a small percentage of overall traffic to [...]
It’s Official: Static, Brochure-Ware Websites Are Dead
If you don’t have a content marketing strategy, you don’t have an online marketing strategy. I’ve been saying that for some time now, and I think it’s never been more true than it is today. If you want to succeed online in any industry that’s even remotely competitive, you must have an effective content marketing [...]
SEO’s Three Stages of Keyword Success
Small business owners: When you’re just launching a new website and getting started with SEO, it’s okay to feel like you’re walking around in dark cave. You don’t know what’s ahead nor what to expect. And you’re not sure if you’re going in the right direction. And that’s perfectly normal. Over time, though, things will [...]
Two Simple Website Metrics for Small Businesses to Monitor
If you’re an analytics ninja, there are some amazing things you can coax out of analytics and turn into actionable SEO “to do” items. Unfortunately, many small business owners are not analytics ninjas. (That’s a reluctant ninja at right!) But they still need to measure their SEO work and the success of their overall online [...]









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